Google Shares Lessons Learned From Indexing Failures

Issue #140 August 13th, 2019 Hey, lunch buddies. I hope you all had a great weekend. Mine started out well as the Minnesota Vikings played their first pre-season game and won. It’s obviously early and the season hasn’t yet officially begun, but its fun to have football back. As promised, this weekend I published my newest blog post: Portfolio SEO: Canonical Gifting Content Across Web Properties. Within this post, I discuss in detail the results of an SEO test I ran a few years back. As you can see from the screenshot below the test is still driving incremental traffic to the site.

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Google Shares What Webmasters Should Know About “Core Updates”

Issue #139 August 6th, 2019 Hey, lunch buddies. I want to start out by thanking all of you for your support in visiting, reading and sharing the most recent blog post regarding WordPress site speed optimization. Not only did the post get a ton of visits but it received mentions in a lot of key SEO newsletters such as Marie Haynes Consulting, WhiteSpark, Jeffalytics, Revue, the localu.org podcast, Sparktoro site and Google Chrome for mobile “suggest content”.  To say I was excited about the response to the post is an understatement. In fact, I’m already working on my next post. More on that in next week’s issue.

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Google: “Remove NOINDEX From Your Robots.txt File”

issue #138 July 30th, 2019 Hey, lunch buddies. Over the weekend, Kyle Faber and I wrapped up a blog post outlining how we achieved a perfect 100 Google Page Speed Insights score using WordPress. I published it Sunday night and woke up to Google’s own John Mueller sharing it on Twitter. Since then, the post has taken off. I hope you all enjoy it too! Once you’re done reading this post if you still have questions about speeding up your WordPress site, Kyle also wrote up an even more detailed post about WordPress optimization that you can read over here. Let’s get into this newsletter!

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Google Maps Bug Fixed + 2019 MozCon Recap

Issue #137 July 23rd, 2019 Hey, lunch buddies. This week marks the first issue of the #SEOforlunch that’s mobile-friendly. My apologies for those who regularly pinched to zoom in to read this email on their phones. Let me know if you have any issues with the new mobile-friendly design. Now for an update on what you guys really care about. Last week, I announced the ContentKing giveaway (valued at $1,300). Drumroll please… the winner of the agency plan is Erik Hinds of Risdall Marketing Group. Thank you to all folks who tried out ContentKing and entered the giveaway. I look forward to partnering with more SEO tool

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Google Algorithm Update On July 12/13?

Issue #136 July 16th, 2019 Hey, lunch buddies. I’m back from my vacation at the lake. It was a great time catching up on family time, fishing and disconnecting from work. While I enjoyed my PTO It’s great to be back in the normal swing of things. The hundreds of emails I have in my work email is another story. This week I’m extremely excited to announce a partnership between the #SEOForLunch and ContentKing. The folks behind the ContentKing tool have agreed to give one lucky winner a 6-month “Growing Agency” Content King subscription. This giveaway is valued at over

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Google Business Reviews Disappearing??

Issue #135 July 9th, 2019 Hey, lunch buddies. I’m sitting on a big deck looking out at a beautiful lake up in Orr, Minnesota. This time, each year, our family makes this trip up north. It serves as a great opportunity to double down on family time and truly disconnect from work.  Below is a fun picture from yesterday in which my girls are tubing with a family friend of ours. This year is the first in which I’m truly disconnected from work. Our team worked hard to establish great PTO coverage so that we can truly disconnect when we take time

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Google’s pushing for robots.txt to become a web standard

Issue #134 July 2nd, 2019 Hey, lunch buddies. Last week went by insanely fast. I hope all of you are in a better spot for wrapping up projects then I am prior to the July 4th weekend. While I’m making up for time now, I don’t regret my choices at all. Yesterday was my birthday and I took the entire weekend off to celebrate with my family and friends. As summed up by a co-worker, I received the best combination of “Dad” gifts this year.  I received 5 tickets to an upcoming pre-season Vikings game. I’m pumped to bring the

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June 3 Algo Update Analysis & Search Console Bugs

Issue #133 June 25th, 2019 Hey, lunch buddies. Last week was the 6th annual MN Search Summit here in St Paul, Minnesota.  My favorite part of any conference is meeting people in real life. I was able to meet a few #SEOForLunch subscribers in addition to other folks I’ve chatted with online for many years. If you have any doubts about attending this annual conference then I highly suggest you prioritize it for 2020. A final note before getting on to the news. A HUGE thank you to Kyle Faber, #SEOForLunch subscriber and someone I’ve really enjoyed meeting in person

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Mary Meeker’s Internet Trends Available Now! #SEOForLunch

Issue #132 June 18th, 2019 Hey, lunch buddies. I hope all you fathers and father figures had a great Fathers Day this past weekend. I was fortunate enough to get spoiled with a lazy Sunday full of kiddo time and a big fat steak for dinner.  Can’t ask for much more from me. This Friday mark’s the annual MNSearch Summit. Tickets are still available. Come see some of the industries brightest minds.  If you see me around (I’ll be the guy running around in the #SEOFORLUNCH hat) make sure you say hi! Let’s get to this week’s updates! Including the Mary

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Google Fully Rolls Out Questions & Answers

Issue #131 June 11th, 2019 Hey, lunch buddies. I hope you had a great weekend. Last week marked the beginning of summer for the LeRoy household. All three kiddos are off for the summer. Next year all of them will be in elementary school — woohoo no more pre-k payments! Behind the scenes, I’ve been working with an #SEOForLunch fan (I have mentioned how awesome you all are!?) to update the NickLeRoy.com website. You may have noticed that it’s crazy slow (especially on mobile). I’m happy to say we’ve adopted a framework and hosting that should make a world of

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