BING: INTENT BASED KEYWORD RESEARCH IS BEST

Issue #159 January 7th, 2020 Happy New Year, lunch buddies. Welcome back from the holidays. I hope everyone is well-rested and ready to crush 2020+. Fun fact. I’m celebrating the beginning of my 11th year in the SEO industry this month. To celebrate the completion of 10 years, I wrote up a post reflecting on my thoughts/insights from the past 10 years. Do you enjoy the #SEOForLunch newsletter? You might also like my friend, Brendan Hufford’s SEO For The Rest of Us newsletter. If you enjoy reading about real-life SEO, first-hand experiences and insights into SEO process and workflows, then you should check

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Hacking Websites A New Valid SEO Tactic?

Issue #158 December 31st, 2019 Hey, lunch buddies. I hope everyone enjoyed the holidays. I know I’m feeling refreshed and ready to tackle 2020 head-on. I have big plans for this newsletter in addition to a brand new affiliate website I launched at the beginning of December. I’m also in the process of wrapping up an SEO service that I’ll be sharing more details in early 2020. Happy (almost) New Year! Nick What you need to know Article: Hackers are breaking into websites to add links to game Google’s algorithm. What’s Important: Inbound links to a website have always played an important role

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Bing updates BingBot User Agent: Is Your Site Prepared?

Issue #157 December 17, 2019 Hey, lunch buddies. We have eight days until Christmas! The time is flying by and there is still so much to do. I might have one or five gifts I still need to get too. #procrastination at its finest. In addition to crushing last-minute pre-holiday deliverables and wrapping up shopping, we’re having half of our house re-taped and painted. This wouldn’t normally be a big deal but it’s forced us to move in with the in-laws for four days. While my in-laws are great, I think everyone agrees that nothing replaces your own bed. I will, however,

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Larry Page & Sergey Brin Step Down as CEO of Google [Alphabet]

Issue #156December 10, 2019 Hey, lunch buddies. Anyone who knows me knows that I try to be humble. However, this past week was awesome. Ever have a week where it seems like all you do is WIN? I don’t get that feeling often, but last week was awesome! Just a few things that added to the great week: Early in the week, I wrapped up 3 RFPs/project scopes that are very likely going to land by the end of the year. My team is generating more work and getting recognized for the great work that we’re pumping out.  On Thursday, I won an

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Google announced “Neural Matching” update to their local results

Issue #155 December 3rd, 2019 Hey, lunch buddies. I hope everyone that celebrated Thanksgiving had a great holiday. I know I ate my share of food. I’m definitely thankful for my family, friends, my job (shout out to my team at ICF Next!) and for each and every subscriber to the #SEOForLunch newsletter. Two quick shout outs before we get to this week’s newsletter. First, if you leverage WordPress we now have a serious competitor to the SEO Yoast plugin.  It’s called RankMath. No, this is not a paid endorsement and I too was skeptical when I was told to check

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