Google’s Officially Launching Mobile First Index NOW – #SEOForLunch

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Issue #72
March 27th, 2018

Hey, lunch buddies.  This week we say farewell to the industry veteran “Sugar Rae” Hoffman as she has formally “retired” from the SEO space.  A big thank you to Rae as she shared a lot of SEO and affiliate marketing advice in my early career.

On a slightly unrelated note, I finally took the advice I insist my client act on and migrated from http to https.  WordPress makes this pretty darn simple and was something I should have done about 2 years ago.  I’m curious to see what impact if any this will have on organic traffic to the site in the upcoming weeks.

Final note – I still have a handful of #SEOForLunch stickers for those that are interested but were too shy to speak up.  Hit “REPLY” to this email and let me know where to send you one and I’ll get it out the door ASAP.

Have a great day!

What You Need To Know

Article: IT’S HERE! Google is Rolling Out The Mobile First Index

What’s important?
As of yesterday, March 26th, Google has started to roll out the mobile first index.  Website owners using Google Search Console may start to receive messages notifying them as their site gets added to the newly formatted index.

Nick’s take:
This initiative has been in the works for well over a year.  Google claims that this update shouldn’t impact rankings one way or another.  However, for those that haven’t migrated from a combo of m. and desktop websites you will want to keep a very close eye on your Google traffic.

Interesting Reads in Your Spare Time

Can My URLs Use Non English Words? – Google  Webmasters (YouTube)
Ever wondered if you could use non-English words in your URLs?  I have, especially when it came to optimizing international websites.  Google rep John Mueller helps add clarity to this questions once and for all.

It Can Take 6+ Months To see Ranking Updates After Making Quality Updates To Your Site –
John Mueller in a recent Google Hangout discusses “fixing” low-quality issues. “And that’s something that even if you make big changes with the design and the functionality, and you add new features and things, I would definitely expect that to take multiple months, maybe half a year, maybe longer for that to be reflected in search because it is something that really needs to be re-evaluated by the systems overall. “

Google Releasing New Multi Business Listing Dashboard –
First covered by Mike Blumenthal, Google is starting to roll out GMB dashboards for those with multiple business listings.  New features can be seen by clicking the link above.

Wrapping Up

That’s everything for this week folks.  If you want to read previous issues of the #SEOForLunch I publish them with only a week or two delay on

If you were forwarded this email you can sign up for the weekly email over at

Enjoy the rest of your lunch, see you next week!

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Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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