Google + Business Pages Being Shut Down – #SEOForLunch

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ssue #71
March 20th, 2018

Hey, lunch buddies.  Last weekend was a productive one.  We were able to get quite a few household chores done.  Something about it hitting near 50 degrees in March gets us excited here in Minnesota.  I’m excited about the warmer weather after only being a few weeks removed from Florida.

Good news! The #SEOForLunch stickers came in today.  If you want one to show off to all your friends and co-workers, respond and send me your address.

What You Need To Know

Article: Google is Shutting Down Google+ Pages

What’s important?
Google is sending out emails to businesses that have inactive Google+ pages.  Below is a partial email that businesses are receiving notifying them of the shut down.

“It looks like the Google+ page for [business name] has not been used in a while. To simplify your Google My Business listing, we will be removing this additional page from our system in 30 days.”

Nick’s take:
Honestly, I’m not sure this is a big deal.  I did get one email for a business listing and didn’t really think anything of it.  Google+ isn’t regaining popularity and I’m guessing that Google is slowly looking to cut back on its resource consumption.

Interesting Reads in Your Spare Time

Is Google Stupid or Do They Actively Choose Not To Solve Their SPAM Problem? –
A bit of a rant from Mike Blumenthal but an active question many in the local SEO space continue to ask.  Why is local SEO SPAM so prevalent?   Read #7 in his article. Do you believe this to be true, if so is that the entire point of this post?

Audience First Link Building –
Links are incredibly valuable.  While links themselves offer all sorts of value there is very little doubt that an “audience first” approach to link building is the most valuable of them all.  If you do nothing else, scroll through this article and look at the screenshots.  It should inspire you to take steps towards building better links.

In Depth Look At Google’s “NEW” Position Zero Results –
Have you noticed any new position zero results lately? Yes, those that only show the answer and only give you an option to click a button to see the organic results?  I can only imagine what these are doing for CTR for certain queries!

Wrapping Up

That’s everything for this week folks.  If you want to read previous issues of the #SEOForLunch I publish them with only a week or two delay on

If you were forwarded this email you can sign up for the weekly email over at

Enjoy the rest of your lunch, see you next week!

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Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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