Google (Yet Again) Removing More Keyword Data

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Hi Lunch Buddies!

Hi everyone! I hope you had a great weekend and that those who celebrate labor day enjoyed the extra day off.

A long time reader of the #SEOForLunch reached out and asked if I considered throwing another virtual happy hour. I thought it was a great idea and have now set one up for next week (Tuesday) at 5:00 PM CST.

The happy hour I hosted a few months back was a big hit and it was great to chat with so many #SEOForLunch subscribers. I hope even more people can join next week’s happy hour. Details Below:

Topic: #SEOForLunch (Virtual) Happy Hour
Time: Sep 15, 2020 05:00 PM Central Time (US and Canada)

Join Zoom Meeting
https://us04web.zoom.us/j/5314572459?pwd=QVp1SlY4TGtlSXBPbTRpaUVlcFlOZz09

Meeting ID: 531 457 2459
Passcode: SEO

Let’s jump into this week’s #SEOForLunch issue. 

– Nick

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What you need to know

Article: Google Now Removing Search Terms From PAID Data

What’s Important:
Google notified advertisers that the search terms report will only include terms that were searched by a significant number of users.

Nick’s Take:
It’s not very often you’ll see an article on the #SEOForLunch that’s paid media focused. However, one of the worst kept secrets in SEO is to review the search term report for paid campaigns you are running. With Google continuing to remove this data, keyword data truly is coming at a premium. 

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Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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