Hi Lunch Buddies!
Hi everyone! I hope you had a great weekend and that those who celebrate labor day enjoyed the extra day off.
A long time reader of the #SEOForLunch reached out and asked if I considered throwing another virtual happy hour. I thought it was a great idea and have now set one up for next week (Tuesday) at 5:00 PM CST.
The happy hour I hosted a few months back was a big hit and it was great to chat with so many #SEOForLunch subscribers. I hope even more people can join next week’s happy hour. Details Below:
Topic: #SEOForLunch (Virtual) Happy Hour
Time: Sep 15, 2020 05:00 PM Central Time (US and Canada)
Join Zoom Meeting
Meeting ID: 531 457 2459
Let’s jump into this week’s #SEOForLunch issue.
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What you need to know
Article: Google Now Removing Search Terms From PAID Data
Google notified advertisers that the search terms report will only include terms that were searched by a significant number of users.
It’s not very often you’ll see an article on the #SEOForLunch that’s paid media focused. However, one of the worst kept secrets in SEO is to review the search term report for paid campaigns you are running. With Google continuing to remove this data, keyword data truly is coming at a premium.
Interesting Reads in Your Spare Time
Images You Can Use To Help Visualize SEO Concepts
Written by Sam Underwood, samunderwood.co.uk
SEO concepts can be difficult to grasp. The better you can articulate or visualize it to clients and various partners the better. Sam put together a bunch of images that you can now use to help push your SEO efforts forward. Thanks for this, Sam!
How to Audit your website’s Knowledge Graph
Written by Dixon Jones, InLinks
Make sure your coffee for the day has fully kicked in before clicking this link. This post by Dixon is great but may take reading twice before you take away action items. If you’ve ever wanted to audit your website’s knowledge graph and or contextual gaps then this article and the Inlinks tool might be of help.
Apple Ratings is coming to iOS 14, how disruptive will it be?
Written by Greg Sterling, Search Engine Land
Apple maps historically relied on third party websites to integrate images and reviews into their listings. As if iOS 14 this will start changing. How much will this impact localized reviews and listings?
Conversations in Search: Julie Joyce
Written by Damien Anderson, echwa
Julie Joyce is someone I’ve known since I’ve joined the SEO industry some 10+ years ago. Fun fact, for those of you that remember SPHINN, she and I were both moderators on that site (RIP). Julie has always been boldly honest about her company and how they purchase links when needed to gain momentum. She and her husband are arguably two of the best link builders in the industry.