Hi Lunch Buddies!
For over TWO years my motorcycle has sat in my garage collecting dust. Time (or lack thereof) had always been my excuse for fixing it up. Fast forward to COVID-19 and I found myself with plenty of time. It was finally time to get the bike up and running. After replacing the starter, carburetor, the battery, the battery cables, and every fluid including the gasoline, I’m back in action
Today (September 1st) markes the four-month mark since I officially went out on my own. This bike project has been a good distraction while otherwise relentlessly focusing on the growth of Nick LeRoy Consulting LLC. I’m looking to share more publically when I get closer to 6-months. Stay tuned!
What projects have you recently taken on to help escape the day to day grind of life? Hit reply to this email and let me know. I respond to all emails.
Get the #SEOForLunch Sent Directly To Your Inbox
What you need to know
Article: Learning More About Bings Ranking Algorithm
Barry Schwartz talks with Microsoft’s Christi Olson and Fabrice Canal about the updated Bing webmaster guidelines published back in June. They discuss author reputation, “completeness of content” and how negativity plays a role in Bing’s rankings.
Most SEOs don’t take the time to read about Bing related updates given their fairly small share in the search space. However, what many forget, is the fact that many of their factors are similar to Google. So while you can’t compare directly the insights garnered can definitely help in your SEO strategy.
You’ve Been Rank Tracking All Wrong
Ever hear about pixel-based rank tracking? An exclusive Rank Ranger technology helps you understand exactly where your site is ranking in the SERPs. Find out your TRUE ranking visibility.
Interesting Reads in Your Spare Time
Local Search Like Its 2020 (not 2010!)
Written by David Mihm, davidmihm dot com
After a year+ of not publishing on his blog, David comes back with a great local search post. What I found interesting was the lack of value that citations are offering to local SEO. Local search is not my specialty by any means so when smart folks like David publish content, I make sure to carve time out to read. I suggest you take a look at this post too.
Shopify SEO Tips: Push Shopify to its Limits!
Written by Content Team, ContentKing
Guess who was quoted in this article? OK, so this would still be a great read even if I wasn’t involved. With so many people using Shopify it’s advantageous to understand what you can tweak to maximize your SEO as well as some of the common issues the platform can cause.
How Big Is the Gender Gap Between Men and Women in SEO?
Written by Nicole DeLeon, Moz
If you know me personally you know that I have no problems speaking my mind. Politics is one area I do steer clear of. However, this post was very well written and based on strong data. As I mentioned on Twitter while sharing, awareness is the first step to being able to solve the issue.
How to Use Data Forecasting for SEO [Scripts Included]
Written by Patrick Stox, AHREFS
In a previous job, many years ago, I told an executive at my agency that forecasting SEO was impossible. He looked me in the eye and claimed “bullshit, figure it out”. I was stunned. How can you forecast a channel with so many variables? Well, it can be done, and guess what? It doesn’t have to be perfect. Ever since I’ve passed on the “bullshit” response to anyone saying it can’t be done. This post from Patrick further supports the efforts to forecast the organic search channel.
How People Use Google Search (New User Behavior Study)
Written by Brian Dean, BackLinko
“Only 9% of Google searchers make it to the bottom of the first page of the search results.” Ouch! Brian’s post contains a lot more data like the one mentioned above. Some of the engagement metrics might shock you… for instance, only 3% of users engage with “People Also Ask” boxes within the SERP. What!?
How to Write Content to Win Featured Snippets
Written by Nathan Turner, I Pull Rank
Google has never publically stated exactly how you should go about creating content to win featured snippets in the search results. However, a lot of studies have been conducted and this information is becoming more public. Nathan does a fantastic job of outlining best practices to ensure your content maximizes its chances of being featured at the top of the SERP.