Learn More About Bing’s Ranking Algorithm

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Hi Lunch Buddies!

For over TWO years my motorcycle has sat in my garage collecting dust. Time (or lack thereof) had always been my excuse for fixing it up. Fast forward to COVID-19 and I found myself with plenty of time. It was finally time to get the bike up and running. After replacing the starter, carburetor, the battery, the battery cables, and every fluid including the gasoline, I’m back in action

Today (September 1st) markes the four-month mark since I officially went out on my own. This bike project has been a good distraction while otherwise relentlessly focusing on the growth of Nick LeRoy Consulting LLC. I’m looking to share more publically when I get closer to 6-months. Stay tuned!

What projects have you recently taken on to help escape the day to day grind of life? Hit reply to this email and let me know. I respond to all emails. 

– Nick

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What you need to know

Article: Learning More About Bings Ranking Algorithm

What’s Important:
Barry Schwartz talks with Microsoft’s Christi Olson and Fabrice Canal about the updated Bing webmaster guidelines published back in June. They discuss author reputation, “completeness of content” and how negativity plays a role in Bing’s rankings.

Nick’s Take:
Most SEOs don’t take the time to read about Bing related updates given their fairly small share in the search space. However, what many forget, is the fact that many of their factors are similar to Google. So while you can’t compare directly the insights garnered can definitely help in your SEO strategy.

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How to Write Content to Win Featured Snippets

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Google has never publically stated exactly how you should go about creating content to win featured snippets in the search results. However, a lot of studies have been conducted and this information is becoming more public. Nathan does a fantastic job of outlining best practices to ensure your content maximizes its chances of being featured at the top of the SERP.

Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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