Google Launched A MASSIVE ‘BUG’ Last Night. SERPS ROCKED

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Hi Lunch Buddies!

As of last night, Google had released (unconfirmed) a MASSIVE algorithm update. Nearly every single niche that I personally am involved in (or have clients in) has changed significantly.

Due to this massive update, I’m sending this email out early this morning instead of its normally scheduled lunchtime slot. If you haven’t already prioritized looking at how your site’s performance has been impacted, I would take a look.

Barry Schwartz published the news first and the changes seem to be so extreme that many in the industry are convinced that this must be a “bug”.

[update] Google’s John Mueller has CONFIRMED that this was indeed a bug. If the SERPS aren’t back to “normal” by now they will be soon. 

What are you seeing? Is this a good or bad update for you and or your clients?

Let’s jump into the rest of this week’s newsletter.

– Nick

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What you need to know

Article: How insights from people around the world make Google Search better

What’s Important:
Danny Sullivan, Google Search Liaison shares with us how over 10,000 contractors are used to inform Google of the quality of their search results.

Nick’s Take:
If you are an SEO practitioner you should prioritize reading the 160-page quality rater guidelines PDF. If you are a decision-maker you should be asking your SEO team what their biggest takeaways are and how this information is being leveraged in your ongoing SEO campaign. 

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Interesting Reads in Your Spare Time

How Many Websites Pass the Core Web Vitals Assessment?
Written by Richard Lawther, Screaming Frog
It wasn’t too long ago that Google announced the core web vital components to its site speed insights tool. While not an official ranking factor yet, Google has said that they will be in the not so distant future. So the main question is, does your website pass? No, well Richard shares that not many sites are as of right now. Great read.

On a Scale of 1 to PBN, How Bad Could a Link Kill Your Brand?
Written by Khris Marcial, Launch Pad PR
This is a fantastic post. One of my favorite read in the past few days. Creating a private blog network (PBN) to artificially inflate your inbound links is extremely common. What’s even more common are the people that do a really crappy job of setting them up. Everything in this article is gold. Read this one twice.

Content Distribution: Getting Started in 9 Simple Steps
Written by Steven van Vessum, Search Engine Journal
It doesn’t matter how killer your content is if nobody reads it. You’re not going to acquire any links, you’re not going to rank and it will ultimately be a wasted effort. So how do we fix this? My buddy Steven share 9 tips to dramatically improve your odds of findings success.

How To Get A Knowledge Panel in Google’s SERPS
Written by George Nguyen, Search Engine Land
I consider myself pretty “in-the-know” for most things SEO related. However, knowledge panels have always thrown me through a loop. Multiply that by 100 if you don’t have a Wikipedia listing. George’s article came at a perfect time and helped me fill in a gap that I know was a weakness in my SEO game. Thanks, George!

How Google’s Mobile-First Indexing Works [VIDEO]
Filmed by Martin Splitt, YouTube
Google’s own Martin Splitt recently filmed a video explaining how Google’s mobile-first index works and a few tips for how to best handle Google’s crawlers with this switch.

Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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