Hi Lunch Buddies!
I hope you all enjoyed your weekend and are having an equally great start to your week.
I wish I could say I had a great weekend but we had a little accident here at the LeRoy household. My daughter was playing at the playground and broke her arm. Ouch!
She told me that two boys dared her to jump off the playground. I’m not shocked for a second that she jumped. She’s my number one child bad-ass of the three kiddos. The good news is that she “only” has a soft-cast. We also avoided surgery which is obviously even better news.
I’m already behind on some big end-of-month deliverables so let’s not waste another second and jump right into this week’s newsletter!
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What you need to know
Article: Google Delays Mobile First Indexing Until 2021
Google originally stated that mobile-first indexing would be switched “on” for all websites as of September 2020. With COVID taking priority over most initiatives, they have pushed this back till March 2021.
A smart move that makes a lot of sense. However, if your website is still not mobile-friendly then you have a lot of uphill battles in your future. I don’t recommend waiting until 3/21.
Interesting Reads in Your Spare Time
8 Blog Post Templates Proven to Drive Results
Written by Elsie Weisskoff, Seige Media
Content is king, right? Well, we are well past the days of words for the sake of words adding SEO value. Elsie published this great post on how to leverage eight different templates to elevate your site’s content.
Logfile Analysis for SEO
Written by Suganthan Mohanadasan, Suganthan
Log files can be an SEOs biggest secret weapon. Now getting access to these logs is often more difficult than the analysis itself. If you ever question exactly how Google is crawling your website then logfile analysis is your best friend. Suganthan’s guide here is pure gold. The custom (free) Google Data Studio report puts this post over the moon. Enjoy!
Understanding Core Web Vitals for SEO
Written by Bill Sebald, Practical eCommerce
Google recently ramped up its site performance metrics to include three “core web vitals” that it uses for each page/site. Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). As I recently went through my technical audit template to update this section, Bill’s article here was very helpful in better understanding the importance of these three components.
How to Generate Data-Driven Copy for Ecommerce Category Pages with GPT-2
Written by Mike King, Search Engine Journal
Mike and his team pulled off an amazing presentation at MozCon. In this video, they dabble into the idea of using machine learning to automatically generate copy to be leveraged on category pages. I’m hooked. Still have no idea how to leverage GPT but this post brought me one step closer!