Google Is Delaying It’s Mobile First Indexing

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Hi Lunch Buddies!

I hope you all enjoyed your weekend and are having an equally great start to your week.

I wish I could say I had a great weekend but we had a little accident here at the LeRoy household. My daughter was playing at the playground and broke her arm. Ouch!

She told me that two boys dared her to jump off the playground. I’m not shocked for a second that she jumped. She’s my number one child bad-ass of the three kiddos. The good news is that she “only” has a soft-cast. We also avoided surgery which is obviously even better news.

I’m already behind on some big end-of-month deliverables so let’s not waste another second and jump right into this week’s newsletter!

– Nick 

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What you need to know

Article: Google Delays Mobile First Indexing Until 2021

What’s Important:
Google originally stated that mobile-first indexing would be switched “on” for all websites as of September 2020. With COVID taking priority over most initiatives, they have pushed this back till March 2021.

Nick’s Take:
A smart move that makes a lot of sense. However, if your website is still not mobile-friendly then you have a lot of uphill battles in your future. I don’t recommend waiting until 3/21. 

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Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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