Hi Lunch Buddies!
This week I’m at a cabin rental up in northern Wisconsin. I’m staring out at a glass-like lake while writing this email to you all. Yes, I’m still working a bit this week but I have no complaints. My clients are awesome and the newfound flexibility of being out on my own makes it more than worth it.
Oh, that giveaway I’ve been talking about the past couple of weeks. Thank you to everyone that entered. We have our SIX winners! Congratulations to the following people:
I’ve reached out to each of you and your copy of the Ultimate Guide To Link Building is already in the mail.
Let’s jump into this week’s #SEOForLunch issue.
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What you need to know
Article: Google’s Rich Results Testing Tool is Out of Beta
Google announced last week that its rich results testing tool is now out of Beta. The tool is now fully operational for all rich result types in addition to mobile and desktop results. However, as the tool has been removed from Beta, the structured data tool is soon to be deprecated.
Great news. More tools and access to testing opportunities can only help SEOs. However, many SEOs in the industry are hesitant to celebrate the deprecation of the structured data tool. I guess we’ll just have to get used to the new and improved rich results testing tool for our exclusive testing moving forward.
Interesting Reads in Your Spare Time
What is an SEO Audit (And Why You Might Need One)
Written by Carolyn Lyden, Search Hermit
If you’ve ever talked shop with me before you know how much value I place on SEO audits. Carolyn writes up a great article on the importance of audits, what they should cover, and how you can identify if your website requires one.
SEO Negotiations – The Business Side of SEO
Written by Britney Muller, Moz
I consider myself very fortunate to have been involved in the business aspect of SEOs for several agencies prior to going out on my own. Negotiating and managing the business side of things can be really hard. Britney walks us through some key components to make it less of a pain. My only added tip, be confident in your pricing. Flexibility is great but you don’t want to price your self out of being profitable or being unable to take on other projects in the future due to a prior commitment.
How To Evaluate Content Quality Using BERT
Written by Hamlet Batista, Search Engine Land
Ever since “Panda” launched more and more website owners have been reviewing their sites content to ensure its meeting certain quality thresholds. Now that E-A-T is documented in many official Google docs, folks are doubling down on this activity. Hamlet shows us how we can automate part of this process using machine learning.
The Complete Guide to App Store Optimization (ASO)
Written by Dave Colgate, Vertical-Leap
Optimizing your app store listings has always been interesting to me. It’s been many years since i’ve done this so Dave’s guide was a fantastic refresher on what it takes to increase individual app rankings.
Reddit Guide: How to Build an SEO Strategy
Written by James Brockbank, SEMRush
Are you leveraging Reddit for your SEO and broader marketing strategy? If not, this is definitely our top article to read for the week. Reddit is an incredible resource for data and understanding users’ search patterns.