Hi Lunch Buddies!
I hope all my US subscribers had a fantastic 4th of July holiday. For everyone else, I hope you had an equally great weekend.
As a reminder, next week I’ll be announcing the SIX winners of my link building book giveaway. “The Ultimate Guide to Link Building” is an absolute read if you do (or want to do more) linking building.
To be entered into this giveaway is to fill out this Google Form:
Let’s jump into this week’s newsletter issue.
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What you need to know
Article: Google Announces FREE retail listings in its main search results is coming!
A few months back, Google started providing free product listings in its shopping (tab) results. Google now plans to extend this feature to its primary search results.
This will be VERY interesting as visibility in a tabbed search result is much different than being displayed in the main search results. This could be a huge uplift to eCommerce sites that are been crushed due to COVID-19.
Interesting Reads in Your Spare Time
Bing Shares Core Organic Ranking Factors
Written by Barry Schwartz, Search Engine Land
Bing recently updated their webmaster guidelines. In doing so they provided all of us a glimpse into key factors they consider when generating their organic search rankings. How many of these are a surprise to you?
An Alternate Approach to XML Sitemaps
Written by Oliver Mason, ohgm.co.uk
It’s not often that a technical SEO post gets me excited. This, however, is one of them. Oliver walks us through how smaller and more concise sitemaps might help with indexation. He goes further to discuss link (pagerank) attribution to decaying pages which he believes (and I agree) can influence what pages are crawled and indexed by Google. Great read!
199-Point SEO Audit Checklist
Video by Andy Drinkwater, YouTube + gdocs
I admit that I was hesitant to share this resource. This audit checklist mirrors my approach to auditing VERY closely. However, after more thought, I determined this is the exact reason why it should be shared. If you execute SEO audits this is a must and if you purchase SEO audits you should be making sure these components are covered one way or another.
Link Building For SaaS Companies
Written by Alan Silvestri, My Growth Gorilla
While I’m in full truth-telling mode… I’ve struggled in the SaaS industry. Alan covers exactly why. The vertical can be perceived as “the same” when comparing several products to one another. This translates into link building hell for SEOs. However, Alan shares some awesome tips for link building in this niche.
How Google Might Rank Image Search Results
Written by Bill Slawski, SEO By the Sea
A very timely article as I’ve partnered with one client to help solve their image indexing issues. Bill covers the conventional methods to ranking images and then information from a recent patent that shows how Google is likely using machine learning to scale this task.