Hi Lunch Buddies!
I’ve been teasing you all for a few weeks about one of the BEST SEO books I’ve ever read. The Ultimate Guide to Link Building by Garrett French and Eric Ward (RIP).
These gentlemen are highly regarded in the SEO space. Their combined knowledge of link building and the success they’ve had over their careers is incredibly impressive.
While this book is more than worth the $21.00 charged on Amazon, I’m giving away SIX copies of the book to six lucky #SEOForLunch subscribers.
I’ll be announcing the winners in TWO weeks. Good Luck!
Get the #SEOForLunch Sent Directly To Your Inbox
What you need to know
Article: Google’s Launching Google Search Console Insights (BETA)
Rumors starting flying the other week that Google was launching a GSC/Analytics tool. Barry confirms he has seen the tool and breaks down the reports/data we will (hopefully soon) all have access to.
This looks really cool. Not sure how much of this will be net new vs being able to view GA data within GSC. Also, no word on if the page-level details are available to GSC accounts who don’t have a GA account.
Interesting Reads in Your Spare Time
How To Track Featured Snippet Clicks via Chrome Using Google Tag Manager
Written by Brodie Clark, Brodieclark dot com
Google recently rolled out an update that when a user clicks on a featured snippet, it takes the user directly to that text on a page (highlighted in yellow). Brodie walks us through how exactly you can track these clicks. I love this type of creativity!
Enterprise SEO: Don’t Outsmart—Out Execute
Written by Jared Gardner, CXL
This post outlines one of the reasons I went out on my own. While I firmly believe SEO agencies add value it’s too often their billable time is spent strategizing (meetings, calls, reporting) vs executing. Is your (or your SEO teams) time spend executing or simply talking?
Does Google Use Sentiment Analysis to Rank Web Pages?
Written by Roger Montti, Search Engine Journal
Officially, the answer is No. But will this (or has it already) start to change? Should sentiment play an impact on rankings?
How Much Do Keywords in the Business Name Impact Ranking?
Written by Joy Hawkins, Sterling Sky
A super-fast read. Do keywords in business names impact local map rankings? The answer might not surprise you… but then Google tells us to now include keywords in our business names.. Hmmm.
How SEO, Outreach & Content Led Canva’s $6B Valuation
Written by Ross Simmonds, Foundation INC
“Backlinks are dead”. “Google doesn’t rely on links anymore”. “Linking is blackhat SEO”. All of these comments are regularly spewed by people in the industry. The reality is that link building (when done correctly) is insanely hard. But when you do it right and in conjunction with a larger SEO strategy it’s what helps you dominate the SERPs. Kudos to Conva team.