Hi Lunch Buddies!
Welcome to the newly redesigned #SEOForLunch newsletter! I hope you all enjoy it as much as I do.
On another note, happy belated Fathers Day to those subscribers who have children or play a very important father figure role in someone’s life.
My kids surprised me with a family camping trip over the weekend. I’ve been wanting to take them for years and we finally picked up the missing pieces and made it happen. As you’ll see below, I can’t imagine life getting much better than a nice fire, a can of beer, and of course SEO learning materials.
Interested in this link building book? Keep an eye out as I’ll be giving away several copies in an upcoming newsletter! Details to come shortly.
Let’s jump into this week’s #SEOForLunch issue.
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What you need to know
Article: Is there a Google Algorithm Update Happening Right Now?
Barry Schwartz is reporting a lot of discussions happening in the industry regarding swings in organic search performance. This is often indicative of an algorithm update taking place. Google, however, has not verified this update.
It’s not uncommon that Google won’t comment on their algorithm updates. However, many third-party tools such as Rank Ranger, Moz, and Algoroo have tools that measure the shift in rankings in various verticals. When their reporting shows significant swings in rankings it typically coincides with algorithm updates. Have you been seeing significant swings in your organic traffic/rankings recently?
Interesting Reads in Your Spare Time
Optimizing Content Within Category Pages For SEO
Written by Aleyda Solis, aleydasolis.com
A few issues back I covered a Podcast where Marie Haynes interviewed Google’s, John Mueller. My biggest take away was the conversation about “SEO content” within an eCommerce category page. Aleyda took this to the next level writing this post covering what may be considered “good” content for a category page vs content that might confuse Google.
How We Fought Webspam On Google
Written by Cherry Prommawin & Duy Nguyen, Google Blog
Did you know that Google deals with over 25 BILLION spammy pages every single day? Cherry and Duy go into more detail about how they scale spam at high levels over at Google.
How to Find Sites That Will Want to Link to Your Content
Written by Gisele Navarro, NEO Mam
Link prospecting is so incredibly important to any link building campaign. If this is not done properly you will undoubtedly waste hours and hours of your time. This post is a bit lengthy but worth your time if you’ve ever questioned your approach to link prospecting.
How To Handle Discontinued Products W/Out Ruining Your SEO
Written by Steven van Vessum, Ondřej Koraba, and Vojtěch Zach, ContentKing
If you’ve ever executed SEO for an eCommerce site or even maintained and operated an eCommerce site then you know handling discontinued products is a pain.The ContentKing team walks us through several solutions with SEO professional takeaways sprinkled inbetween each solution.
Is Google E-A-T Actually A Ranking Factor?
Written by Cyrus Shepard, Moz
Cyrus tackles a very controversial topic in the SEO space. Does Expertise, Authority, and Trust play a factor in Google’s ranking algorithm? Two main streams of thinking exist and Cyrus recaps both perfectly. What do you think? Is E-A-T a direct ranking factor?