Hey, lunch buddies.
I’ve been writing the #SEOForLunch for roughly four years now. To make sure my content isn’t getting stale I subscribe to a fair amount of other digital marketing newsletters for inspiration. Recently I discovered the TL;DR newsletter put together by Saijo George. It was recently voted #1 on Product hunt too! If you enjoy the #SEOForLunch but want to go broader than just SEO, this is a “must-have” newsletter for you.
On another note. The weather last weekend was so nice that I justified spending most of the time outside with my smoker. If you enjoy smoked meat then you’ll enjoy the photo below. Yes, in the bottom left corner are double smoked pulled pork nachos!
I hope everyone has a fantastic week. Let’s jump into this week’s #SEOForLunch
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What you need to know
Article: Google Says To NOFOLLOW All Links From Guest Posts
Google’s John Mueller stated on Twitter that all links within a guest post should be wrapped with a no-follow tag meaning the link(s) wouldn’t pass SEO ranking value.
I’m not sure what folks expect a Google representative to say. Guest posts on 3rd party websites are commonly spammed and by no means would/should Google give it a green light. I’m not saying all guest post links add no value (I’ve seen them work just fine) but it’s important to note Google’s official stance on them.
Interesting Reads in Your Spare Time
Search Console Explorer Studio [FREE TOOL]
written by Hannah Rampton, hannahrampton.co.uk
This free Google Data Studio tool has taken the industry by surprise. I tend to think I’m pretty good at putting together GDS reports but Hannah puts me to shame. Don’t spend another moment reading, click on the link and check out this cool tool.
What is Semantic Search? How Does It Impact SEO?
written by Michal Pecánek, AHREFS
Remember when Google listed ten blue links and it was basically just content on a page that determined how a page ranked? The good ol’ days. Now Google has gotten so smart that they understand what your asking for when you don’t even type it in to the search bar. Michal goes deep into semantic search and this post is well worth your time to read.
What Should You Do If GSC Shows Malware on Your Site?
written by team Hallam, Hallam Internet
Does your Google Search Console account show that your website has been infected with Malware? The team over at Hallam Internet walks you through what to do next.
How-To Content Isn’t Going Anywhere – How You Should Leverage It
written by Amanda Milligan, Moz
How-To articles are an extremely popular editorial strategy to capture organic traffic. Amanda walks us through a few examples of companies that do an exceptional job.
Will Publishers Drop AMP When It’s No Longer A Requirement?
written by George Nguyen, Search Engine Land
How many websites adopted AMP when it was announced that only AMP content could rank in Google’s Top Stories featured listings? Now that Google is relaxing this requirement, George discusses in detail the odds of publishers moving away from AMP. Will AMP die a slow death? Let me know what you think!