Are Guest Post Links Bad For SEO?

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Hey, lunch buddies.

I’ve been writing the #SEOForLunch for roughly four years now. To make sure my content isn’t getting stale I subscribe to a fair amount of other digital marketing newsletters for inspiration. Recently I discovered the TL;DR newsletter put together by Saijo George. It was recently voted #1 on Product hunt too! If you enjoy the #SEOForLunch but want to go broader than just SEO, this is a “must-have” newsletter for you.

On another note. The weather last weekend was so nice that I justified spending most of the time outside with my smoker. If you enjoy smoked meat then you’ll enjoy the photo below. Yes, in the bottom left corner are double smoked pulled pork nachos!

I hope everyone has a fantastic week. Let’s jump into this week’s #SEOForLunch

– Nick

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What you need to know

Article: Google Says To NOFOLLOW All Links From Guest Posts

What’s Important:
Google’s John Mueller stated on Twitter that all links within a guest post should be wrapped with a no-follow tag meaning the link(s) wouldn’t pass SEO ranking value.

Nick’s Take:
I’m not sure what folks expect a Google representative to say. Guest posts on 3rd party websites are commonly spammed and by no means would/should Google give it a green light. I’m not saying all guest post links add no value (I’ve seen them work just fine) but it’s important to note Google’s official stance on them.

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Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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