SEO Insights by Google’s John Mueller

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Hey, lunch buddies.

I have some very exciting news. I’m now an official brand ambassador for Rank Ranger! For those who aren’t familiar with the toolset, Rank Ranger is an excellent suite of SEO tools that provides enterprise value without the costs of your typical enterprise tools. 

I want to share my absolute favorite tool, the keyword SERP monitor. The below screenshot shows how the SERPs have adjusted for the keyword “SEO Newsletter”. You can see the SERPs were fairly stable but then towards the end of the month quite a bit of adjustment happens. This is my go-to report for identifying how algorithm updates shake up more than just my client’s websites. You can check out this feature with your free trial.

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Let’s get into this week’s newsletter!
Nick

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What you need to know

Article: Google’s John Mueller Interviewed by SEO Veteran Marie Haynes

What’s Important:
Marie Haynes interviews Google’s John Mueller asking him various questions about SEO, penalties, and even how BERT and EAT impact rankings.

Nick’s Take:
This was a good interview. What I found interesting was John’s comments regarding eCommerce pages and how “SEO Copy” can actually be helpful in obtaining rankings. It’s one of my takeaways within many that are given in this great podcast episode. Great job, Marie!

Interesting Reads in Your Spare Time 

Bing updates backlink research tool
written by Roger Montti, Search Engine Journal
Did you know that Bing has its own Google Search Console equivalent? Maybe you know about Bing Webmaster Tools, but do you use it? If you’re like me you knew it existed but never prioritized it. Well, this competitive backlink research tool has got me double-checking that I have Webmaster Tools verified.

Performance of digital PR as a link building tactic
written by James Brockbank, Digital Loft
Link building is hard. It takes time, it’s expensive and again, HARD. While manual link building still offers value this post by James shows the value of PR efforts when it comes to SEO and building inbound links. 

Google’s core web vitals explained
written by Samuel Schmitt, samuelschmitt.com
Last week I shared that Google is going to integrate user experience as a ranking factor in 2021. Samuel helps unlock exactly what we need to know to unlock this ranking factor for your website. 

Racism and business w/ seer Interactive’s Wil Reynolds [Podcast]
Podcast by Andrew Warner, Mixergy
I’ve had the pleasure of meeting Wil several times in person. We’ve had a couple of good conversations about SEO and the cool things happening in the industry. This podcast absolutely blew me away. Wil’s attitude towards life and business is contagious. I’m already on cloud nine starting my own business but a few specific quotes are burned into my brain as a constant reminder to continue leveling up. 

Head of Google Ads to run Search
written by Jon Henshaw, Coywolf
Prabhakar Raghavan, head of Google Ads is now the head of Google search. Some SEOs are freaking out that the lead of Google Ads will be overseeing organic search as well. Historically, paid and organic search worked independently. Will combining leadership across both sides further impact the visibility of organic results in the SERP?

Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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