Google Updates The Way It Measures Site Speed

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Hey, lunch buddies.

I hope everyone in the U.S enjoyed their long three-day weekend in observation of Memorial Day.

My family typically spends Memorial Day weekend in Duluth, Minnesota which is about a 2.5-hour drive up north. However, with COVID we had to change our plans a bit. We still went but jam-packed all the events within a single day. We left in the morning, bopped around Duluth for the afternoon, and then drove back.

It certainly was not ideal. The kids really missed the swimming pool in the hotel but it was our attempt to keep “normal” moving forward as best as we can. A fun picture of the lighthouse off of Lake Superior for those interested.

I hope everyone has a great week. Let’s jump into this week’s newsletter.

-Nick

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What you need to know

Article: Google Changes How They Measure Site Speed With Lighthouse 6.0

What’s Important:
Chrome’s dev tool (Lighthouse) released their 6.0 update. In this recent update, Lighthouse updated the way that they measure and score site speed. New metrics such as Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and Total Blocking Time (TBT).

Nick’s Take:
Did you know that Google’s page speed insights tool is powered by Lighthouse? With this most recent update you might notice your XX/100 score change a bit. Per the post above, the new calculation is broken down by these factors.

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Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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