New GSC Reports Available: Google Assistant

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Hey, lunch buddies.

Let’s kick off this week’s newsletter by announcing the two winners of the siteguru.co giveaway that we ran last week. Drumroll please… congratulations to Tricia McCaffrey and Brooke Tucker. I’ve reached out to both of you and both of your free accounts should already be upgraded.

So on another fun note. I lost the war with my hair during this COVID-19 pandemic. After putting up a great fight, the clippers ended up getting the better of me. My daughter, Scarlett, insisted we try out a mohawk before completing the job. I admit she didn’t have to push very hard. Making the best of crazy times.

Before we jump into this week’s issue, what is everyone doing this Thursday? MNSearch, a local search community is throwing a FREE online happy hour. I’ll be there so if your interested, grab your favorite beverage and say HI! Simply click this zoom link –  (https://zoom.us/j/96158023834)

– Nick

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Never miss a Google algorithm update again.

What you need to know

Article: New Guided (Assistant) Recipes Report Available in Search Console

What’s Important:
The Google Search Console team announced this morning that a new report is now available within the platform. This report will show errors and warnings for content being displayed within Google’s assistant.

Nick’s Take:
Those who have recipes on their website will find this new report very valuable. What’s also neat is the ability to preview the recipe to understand how it will be viewed within the Google assistant.

Interesting Reads in Your Spare Time

A Business Intelligence Approach To Link Building
written by Cody West, Traffic Think Tank
Wow. This is a great post. It’s difficult (not impossible) to forecast SEO gains to justify the investment. Getting more granular at the tech, content, and link building ROI becomes even more difficult. Cody does a great job of outlining how to approach link building from a “business intelligence” approach. My top read this past week for sure.

How To Use SEO Data To Fuel Your 2020+ Content Strategy
written by Nadya Khoja, Venngage
Still using Google’s keyword planner to determine your sites targeted keywords? Wake up! We have so many more tools and data sources at our fingertips. Those who get the most creative typically have the most success. Nadya walks us through a few different approaches.

May 2020 Core Algo Update [4 Case Studies]
written by Glenn Gabe, G-Squared Interactive
A lot of digital marketers are still trying to fully quantify the impact of the most recent May 2020 core algorithm update. Glenn walks us through four case studies to demonstrate components that continue to help and hurt various websites with this update.

May 2020 Core Update Winners & Losers [Analysis]
written by Dr Pete, Moz
Another analysis for the May update for those still scratching their head (hey, it’s OK, I am too.) This post is interesting as Dr Pete goes into detail why these types of analysis may not be as valuable as we all think. What do you think?

Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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