SEO Impacted by Algorithm Update or COVID?

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Hey, lunch buddies.

Happy Mothers Day to the mothers reading today’s #SEOForLunch. I hope everyone was able to enjoy their weekend. It was quite cold here in Minnesota but we still made the best of the day.

Switching to SEO mode: I’m excited to share that this week I’m running a giveaway!

The #SEOForLunch newsletter has partnered with Richard of to offer TWO lucky subscribers a paid subscription worth ~$600.00 each.

SiteGuru is a tool that helps you audit your website for SEO best practices. What makes it different from other tools is that it will then help you prioritize what should be fixed first. My personal favorite part of this tool is the change tracking component. You can see one of my personal side projects within the tool and how it tracked updates recently.

All #SEOForLunch subscribers can sign up for a free SiteGuru account over here. TWO subscribers who sign up for a free account will be selected at random to be upgraded to a MEDIUM paid account for 1-year. This is a ~$600.00 value.

I’ll announce the two winners in next week’s newsletter. Good Luck!

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Top Read Of The Week

Article: NOW is The Best Time To Prioritize Your Site Migration

What’s Important:
COVID-19 has destroyed many businesses and many still operating are struggling to reach their business goals established earlier this year. For this very reason, I recommend you double down during this time of low performance and execute your site migration projects. 

Nick’s Take:
Many companies are currently rich in people hours and low on monetary funds. This is the time to invest in your internal projects. Site migrations might have a temporary impact on existing performance but the hit will be much less now than when things get back to “normal”.

Interesting Reads in Your Spare Time

Find & Fix Index Coverage Issues Within Google Search Console
written by Steven van Vessum, Content King
If you’re not a Google Search Console (GSC) regular, the index coverage report might not provide obvious action items. What does it mean if my site has server errors, canonicalization issues, or blocked by a robots.txt file?  This guide will help you get much more out of this GSC report. If you look closely, you’ll also see a tip from a guy you know who writes an awesome weekly SEO newsletter.

550 Winners & Losers From The Most Recent Algorithm Update
written by Lily Ray, Path Interactive.
Last week I shared with everyone that Google confirmed an algorithm update. Lots of debate occurred about its severity and now we’re starting to get actual data to support it. 

Does the Future Mean The Death of Digital Agencies?
written by Chris Simmance, Torque Partnership
Let’s just say I hope the answer to this question is NO. However, Chris brings up some really good points. The needs of businesses aren’t regularly being met in entirety by agencies. This is for various reasons that are valid and point to why an agency partnership might not always be the best solution for your company and its digital goals.

Was Your Site Impacted By COVID-19 or A Google Algo Update?
written by Marie Haynes, Marie Haynes Consulting
With COVID-19 and recent Google algorithm updates, it’s not easy to understand how or why your site is performing at its current levels. Marie shares in this post a good approach to reviewing your analytics to better understand if the impact is Google-specific or more likely due to COVID-19.

A Practical Introduction To Machine Learning For SEOs
written by Hamlet Batista, Search Engine Journal
Machine learning is super cool and the amount of neat things SEOs are starting to do with it is mind-boggling. I’ll admit it, I’ve sat down a time or two to “learn machine learning” and it just goes over my head. Hamlet, however, wrote a great article to help newbies like myself get a better hand on the concept.

Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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