Google May Core Algorithm Update Launched on May 4th.

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Hey, lunch buddies.

I’m writing this email on Monday, March 4th which is my official first day out on my own through Nick LeRoy Consulting LLC. If you missed last week’s newsletter, you can catch up on the official blog post announcement.

With that all said, I want to thank everyone for their support. I received a lot of emails and hundreds of likes/comments via LinkedIn and Twitter. Talk about motivation!

As a quick “thank you” I want to offer up additional #SEOForLunch newsletter stickers. Respond to this email with your address and how many you want and I’ll get them out to you and your team. Here’s a fun tweet from #SEOForLunch reader, Rob May the last time I sent out a batch.

 Let’s jump into this week’s #SEOForLunch,

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Never miss a Google algorithm update again.

What you need to know

Tweet: Google announced, “May Core Algorithm Update” launched on May 4th.

What’s Important:
In an effort to be transparent, Danny Sullivan of Google announced on Twitter that the company was releasing a new core algorithm update.

Nick’s Take:
Anytime a core algorithm update rolls out it naturally takes a few days/weeks to understand the full impact. Many in the SEO space are concerned about this update as its the first (publically confirmed) update since the COVID-19 pandemic started. Will this hurt or help businesses already struggling?

Interesting Reads in Your Spare Time

How To Remove URLs From Google Search
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Have you ever noticed a page in Google’s search results that you never meant to be public? This might be as critical as personally identifiable information (PII) or just low quality/thin content such as “tag” URLs within a blog. Patrick walks us through various approaches to removing URLs from the SERPs.

SEO Friendly Pagination Strategies For eCommerce Sites
written by Sam Underwood, SEMRush
Anytime I complete a technical SEO audit for an eCommerce website, pagination nearly always has issues. A lot of bad information has been published on how to properly handle pagination and many SEOs don’t even attempt to fix it due to the complexity (same with faceted navigation). The good news is that Sam published a great article on how to handle pagination the correct way.

Link Prospecting Hacks From An Agency
written by Stewart Dunlop, PitchBox
Link building is hard. If it comes easy and cheap then 99/100 times the links you are acquiring are adding little to no value. These links might even put you at risk for manual penalties. Stewart walks us through prospecting a link opportunity and a few tactics he’s had success with over the past few years.

[CASE STUDY] Ranking A Single Page for 2.6K+ Keywords
written by Kristin Tynski, Moz
Kristin walks us through a case study for ADT where her team helped them develop a single piece of content that ranks for 2.6K keywords and drives 30K+ organic search traffic monthly.

Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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