Google Says To keep redirects in place for AT LEAST one year

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Hey, lunch buddies.

This week is my last week at ICF Next, a global marketing agency based in Minneapolis, MN. My team was impacted by COVID-19 and the company is no longer investing as much into SEO. The good news is… I’m starting my own SEO consulting service!

Nick LeRoy Consulting LLC is now offering custom-tailored SEO solutions. At large agencies, you pay for exorbitant overhead costs and pricy account/product managers. When you work with NLC you work directly with me and we work together to bring your websites organic search performance to the next level. Read more about the SEO services I am now providing:

 

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What you need to know

Article: Google recommends keeping redirects in place for AT LEAST one year

What’s Important:
Google representative, John Mueller responded to a question on Twitter about the length of time a redirect needs to be in place for the new site to maintain its SEO value. John said ideally redirects always stay in place but they should remain in place for at least a year.

Nick’s Take:
I’ve always recommended keeping redirects in place. The risk vs the cost of maintaining the redirects and/or extending the registration of your old domain simply isn’t worth it. 

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Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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