Google Says To keep redirects in place for AT LEAST one year

Share on facebook
Share on twitter

Hey, lunch buddies.

This week is my last week at ICF Next, a global marketing agency based in Minneapolis, MN. My team was impacted by COVID-19 and the company is no longer investing as much into SEO. The good news is… I’m starting my own SEO consulting service!

Nick LeRoy Consulting LLC is now offering custom-tailored SEO solutions. At large agencies, you pay for exorbitant overhead costs and pricy account/product managers. When you work with NLC you work directly with me and we work together to bring your websites organic search performance to the next level. Read more about the SEO services I am now providing:


Interested in working together? Hit REPLY and let’s set up a time to chat.

Get the #SEOForLunch Sent Directly To Your Inbox

Never miss a Google algorithm update again.

What you need to know

Article: Google recommends keeping redirects in place for AT LEAST one year

What’s Important:
Google representative, John Mueller responded to a question on Twitter about the length of time a redirect needs to be in place for the new site to maintain its SEO value. John said ideally redirects always stay in place but they should remain in place for at least a year.

Nick’s Take:
I’ve always recommended keeping redirects in place. The risk vs the cost of maintaining the redirects and/or extending the registration of your old domain simply isn’t worth it. 

Interesting Reads in Your Spare Time

How I Reply to 1,000+ Emails A Day (Link Outreach)
written by Gabby Miele, Launch Pad PR
Ever wonder what manual outreach at scale looks like? It includes sending out thousands of pitches and in return getting thousands of responses. Gabby helps us better understand how she scales answering both the positive (and negative) responses she gets on a daily basis.

The Ultimate Reporting Template for Both In-house and Agency Use
written by Sam Underwood, Advanced Web Rankings
Google Data Studio was a game-changer. I spent the first 6-7 years of my SEO career manually building monthly reports for my clients. The best part about GDS is that people are figuring out ways to take it to even higher levels. If you aren’t automating a significant part of your reporting then you need to read this post. 

A Practical Guide To Buying Links in 2020
written by Jake Sheridan, Loganix
Buying links can be a critical component of a website’s SEO success. When link buying is done poorly it at best is a waste of money. At worst it can lead to a manual penalty bringing your SEO strategy to a complete halt. Is buying links still a good choice in 2020+? I’ll let you decide.

The Ultimate Guide to Magento 2 SEO
written by Steven van Vessum, Content King
The Content King team killed it. This is a great guide to optimizing sites utilizing Magento 2. While Magento and Shopify have their own specific SEO issues, they both offer a solid e-commerce platform that’s easy to work with and can easily compete with the best in the SERPs when properly optimized.

Rank Tracking Isn’t What It Used To Be
written by Mark Traphagen, Search Engine Journal
Anyone who’s worked with me knows that I loath keyword ranking tracking in its traditional form (reporting out X keyword ranks in position Y). So many factors come into play when you talk about organic rankings and one SERP isn’t identical to the next one. This post does a great job of highlighting how rank tracking has changed over the years. 

Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

Make SEO Business Decisions?

The #SEOForLunch newsletter keeps you up to date with SEO industry updates over your lunch break once a week.

Recent Publications