Hey, lunch buddies.
I hope everyone continues to stay healthy and safe during these trying times. Now that this situation is the “new normal” I’m really starting to get a hang of remote working and appreciating the efficiencies it’s afforded me. Prior to this I “enjoyed” a one-hour commute to the office each way 4 days a week. I’m definitely going to expand beyond my one-day a week remote working when this is all over with.
Have a killer week! Let’s jump into this week’s newsletter.
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What you need to know
Article: Google to include FREE product listings in Google Shopping
Ginny Marvin of Search Engine Land breaks the news that amidst the COVID pandemic, Google is going to be promoting free (organic) listings within their Google Shopping results.
The article says that traditional product listing ads (PLAs) will continue to be exclusive to paid. However, in the near future, the SERPs will be adjusting to give organic product listings more visibility. If you own an e-commerce site then you’ll want to make sure you have a dedicated product feed in Google Merchant Center.
Ginny writes that within GMC, Sellers must opt-in to “surfaces across Google” to be eligible for organic visibility.
Interesting Reads in Your Spare Time
Website Replatforming: 51 Must-Do To-Do’s
written by Ian Lurie, ianlurie.com
Ask me where my strength and passion is within SEO and I’ll tell you technical every time. So when I see posts like this I grimace at the idea of bad information being passed on to the world. Boy was I wrong. Ian absolutely crushed this post. If you are considering any sort of replatform or migration then this is your top read for this week. Enjoy!
SEOs are breaking their pagination after Google’s update to rel=next/prev
written by Patrick Stox, ahrefs
Another fantastic technical SEO centric post published last week. Patrick is 100% correct. When I perform my technical audits, pagination is nearly always a mess…. this is WITH SEOs “optimizing” them. Google might have deprecated rel=next/prev but that doesn’t mean you get a pass when optimizing your site’s pagination. Patrick gives you all the answers in this phenomenal post.
Opting Out of Google Featured Snippets Led to 12% Traffic Loss
written by Cyrus Shephard, moz
My buddy, Cyrus, conducted a featured snippet test and shared his results for all of us to learn from. He answers the question “what happens to our site’s traffic if we remove all of Moz’s featured snippets?” You can tell from the title that it didn’t do them any favors.
Hiring an SEO agency vs Full-Time Employee: Pros + Cons
written by Michael Dellon, iPullRank
If you’re in charge of your marketing budget this is likely a question you always have in the back of your mind. Naturally, in-house SEOs will vote for FTE and agencies will vote for an agency being the best choice. This post from Michael helps to weigh out the pros and cons of both solutions.