Hey, lunch buddies.
For those that celebrate, I hope you enjoyed your Easter Sunday. For everyone else, I hope you had an equally amazing weekend. We received about 3-4 inches of snow here in Minnesota which put a bit of a damper on the day. However, I didn’t let it stop me from perfectly executing this double smoked ham! It was amazing. If you ever want to compare smoking/bbq recipes, please hit REPLY. It’s become one of my few hobbies outside of SEO as of late.
Alright, enough with the food, I’m getting hungry. Let’s jump into this week’s newsletter. Please continue to stay safe and healthy.
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What you need to know
Article: Google recommends schema.org markup for COVID-19 announcements
Are you a government agency, health authority, or school? You’ll now be able to markup your own COVID related announcements with schema.org.
Don’t have access to the backend of your site? Google is also allowing you to submit your “special announcement” through your verified Google Search Console property.
Interesting Reads in Your Spare Time
Why Google Search Console Numbers Never Match Google Analytics
Written by Mike King, Search Engine Journal
This is by far my favorite post published recently. I know I have tried to match GA and GSC numbers. I also recognized it would never be a match but didn’t understand the exact technical reasons as to why a GSC CLICK isn’t constituted as a GA SESSION. Mike unlocks the mystery in this phenomenal post.
The Right Way To Hire an SEO
Written by George Nguyen, Search Engine Land
SEO is extremely important. If you didn’t agree you wouldn’t be subscribed to this newsletter. Unfortunately, there is a reality that not all SEO practitioners are not equal. A lot of people think they know what they are doing but can actually cause more harm than good. This post brings up a lot of good points and even questions you should bring up when hiring in-house or even agency side for your SEO needs.
How to Bring Empathy Into Your Sites Content
Written by Daisy Quaker, Moz
My goal was to try to keep “COVID-19” out of this week’s newsletter. However, this post by Daisy is especially valuable given the circumstance we are all in. Now is not the time to hard-sell any of your products or services. Individuals and brands that bring empathy into their marketing and content will be the big winners when things get back to normal.
Getting to Know Google’s SERP
Written by Joshua Hardwick, Ahrefs
Education is the backbone of SEO success. If your clients/partners are not fully bought in the friction, cost and amount of time needed to see results will kill 90% of all campaigns. This post is a great education piece. Joshua goes into detail explaining the outline of the SERP and how each component matters. If you aren’t having these conversations internally or with your clients then I highly recommend you use this as a starting point to increase SEO education across the organization.
How to Optimize Your eCommerce Site For Visual Search
Witten by Gianluca Fiorelli, I Love SEO (Nice domain!)
Who here takes little interest and or time to optimize their site’s images? I admit it, It hasn’t always been a priority for me and my campaigns. However, after reading Gianluca’s post it has made me reconsider how I approach it moving past meeting “best practices” and making it more of a focus within a greater SEO campaign. I recommend you reconsider how you’re optimizing for visual search too!