Hey, lunch buddies.
A special shout out to those individuals able to make last week’s #SEOForLunch virtual happy hour. It was great to e-meet everyone and hear about each other’s backgrounds and search-related goals. I’m hopeful we can have another one of these maybe next month? Let me know if you’re in!
Let’s jump into this week’s newsletter. Please continue to stay safe and healthy in these unique times.
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What you need to know
Article: Google recommends schema.org markup for COVID-19 announcements
Are you a government agency, health authority, or school? You’ll now be able to markup your own COVID related announcements with schema.org.
Don’t have access to the backend of your site? Google is also allowing you to submit your “special announcement” through your verified Google Search Console property.
Interesting Reads in Your Spare Time
UK Judge forcing Google to show their ranking algorithm to SEO expert
written by Gareth Corfield, The Register
A UK judge is putting pressure on Google for a long-standing legal battle. They either need to adjust their defense or hand over their google ranking algorithm to a search engine optimization ‘expert’.
Visual Search Guide: who uses it, benefits, and optimization tips
written by Suganthan Mohanadasan, SEMrush
Have you ever seen an image where you can click to instantly find a site that sells that item? That’s a visual search experience. Are you working on/for an eCommerce business? This is something you should be looking into.
3 great examples of Google Data Studio visuals
written by Super Metrics Team, Super Metrics
Are you still manually exporting data from your analytics account and inputting it within your larger reports? Stop. You need to look into Google Data Studio. IF your familiar with API calls you can do some super amazing things. If you’re not familiar, GDS basic functionality (drag/drop) is super simple and provides you with your first step in automated reports.
How social listening can help you with content strategy
written by Aleh Barysevich, State of Digital
Social listening is the process of monitoring online mentions for brands, people, or keywords that are of interest to your company. Aleh walks us through how social listening (and a few recommended tools) can help elevate your content strategy.