Google recommends schema markup for COVID-19 announcements

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Hey, lunch buddies.

A special shout out to those individuals able to make last week’s #SEOForLunch virtual happy hour. It was great to e-meet everyone and hear about each other’s backgrounds and search-related goals. I’m hopeful we can have another one of these maybe next month? Let me know if you’re in!

Let’s jump into this week’s newsletter. Please continue to stay safe and healthy in these unique times.

– Nick

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What you need to know

Article: Google recommends schema.org markup for COVID-19 announcements

What’s Important:
Are you a government agency, health authority, or school? You’ll now be able to markup your own COVID related announcements with schema.org.

Nick’s Take:
Don’t have access to the backend of your site? Google is also allowing you to submit your “special announcement” through your verified Google Search Console property.

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Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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