March 17th, 2020
Hey, lunch buddies. Wow. I’m a bit lost for words. COVID-19 is definitely causing a stir. Like many of you, I too am working remotely for the foreseeable future. Remote working a new thing for you? Aleyda Solis, remote worker in the SEO space, published a great post covering both the DO’s and DONT’s to maximize your remote experience.
I’m hopeful that we can all get through this as soon as humanly possible. Until then, please be safe and take care.
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What you need to know
Is COVID-19 causing your organic search traffic to drop? [update: I published a full article on this]
In reviewing the analytics accounts I have access I’ve seen everything from steep -20% YOY drops to continued (steady) YOY organic growth. It likely doesn’t come to you as a surprise that the industry in which your business is in likely plays a large role.
“Site A” is down -20% YOY in organic traffic. They sell high priced products in a very specific niche. When the world is in the middle of a pandemic it’s not difficult to imagine people opting not to spend thousands of dollars in high priced machinery.
Another site maintaining its organic growth is in the recreational sports niche. After seeing the site above decline I was expecting “site B” to be even worse. Interestingly enough, this wasn’t the case.
Both sites had fairly consistent rankings when comparing WOW. The biggest difference from what I can see is the intent behind the keywords. One site is far more informational while the other is nearly all lower funnel transaction keywords.
Is it too early to blame this drop exclusively on COVID-19? Maybe. However, I think some online stores are going to see a negative impact due to sheer interest declining. Times like this make consumers think twice before every purchase. Has your website/company been impacted?
Interesting Reads in Your Spare Time
International Link Building For Every Digital PR
Written by: Jodie Harris, stateofdigital.com
I’ve done my fair share of international related technical SEO updates but never international specific link building. Jodie does a great job of walking us through key items to keep in consideration in your outreach/PR efforts.
How a Content Audit Helped Secure My SIX FIGURE Website Sale
Written by: Curt Storring, TrafficThinkTank
I’m going to let you all in on a secret. Technical and content audits are worth their weight in gold when done correctly and recommendations are implemented. Curt shows us how a few content specific audits helped him secure a six-figures for his affiliate site in the pet niche.
Consolidating Your Websites Content For Solid SEO Growth
Written by: Suganthan Mohanadasan, einsteinmarketer.com
Write content and the organic traffic will come… so they say. Keeping all that outdated and stale content couldn’t possibly hold your site back, right? Suganthan shows us how to consolidate your sites content to drive even more organic growth to the site.
Leveraging SERPS to Create Intent-Based Content
Written by: Melina Reintjens, Yoast.com
The days of pumping out 500-word articles that include your target keywords are gone. Not only do you have to create content that’s better than your competition you also have to match the intent of the content ranking for your targeted keyword. Miss the intent and you’ll never sniff the first page of Google’s results.
Written by: Tomek Rudzki, onely.com