ALL sites joining MOBILE first index by September

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Issue #167
March 10th, 2020

Hey, lunch buddies. Did you all know that drunk shopping is worth $45 Billion in annual revenue in the US? While it shouldn’t shock me, I’m still picking my jaw up off the ground.

Over the weekend, my buddy Andrew and I went to the Twin Cities auto show. I officially have a dozen more vehicles on my “must own” list but I’ll leave you with just this one to drool over. I hope you all enjoyed your weekend too.

Let’s jump into this week’s news.


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What you need to know

Article: Google says all websites will be in the mobile-first index by September

What’s Important:
Google announced that over 70% of the sites shown in their search results have already shifted to the mobile-first index. They anticipate having everyone in the new index by September. 

Nick’s Take:
While most sites have already seen the repercussions of not having a mobile-friendly site, it is the last call for those wanting to wait until the absolute last minute. While important for SEO, a mobile-friendly site is critical in this day of age where mobile traffic is taking greater percentages of total site visits.

Interesting Reads in Your Spare Time

Conducting and reporting competitor benchmark analysis
Written by: Oeuyown Kim of

Ever asked how your client or company site is performing compared to the competition? Maybe you consistently hear about this site that’s always “crushing it”. With this analysis, you’ll be able to better benchmark your site’s performance against your competitors and the broader industry. 

How many Google My Business listings can a car dealer have?
Written by: Joy Hawkins of

Did you know if a car dealership sells Dodge, Chrysler and Jeep products they are able to have three separate GMB listing? Yes, they can have three despite the fact that the addresses are the exact same. Joy goes into a few other interesting facts on how GMB rules are a bit different for car dealerships.

13 stories of women who are shaping the SEO field
Written by: Diana Ford,

Happy belated international women’s day! I have been fortunate to meet and learn from a few of these SEOs in person and it’s contributed to my own success. This post covers the backstories of some of the smartest SEOs in the game. Take the time to get to know these names. They will undoubtedly continue to crush it in 2020+

How to find unnatural links and what to do with them
Written by: Anna Crowe,

I’ll be honest. I’m not a big fan of proactively removing or disallowing inbound links. I think in many instances, folks are hurting themselves by removing links that provide some (albeit minimal) value. However, there are several case studies where people have been able to increase rankings by identifying and cutting them out. Take a read and let me know which side you’re on. 

Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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