“No Follow” Officially a HINT as of March 1

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Issue #166
March 3rd, 2020

Hey, lunch buddies. I made you all a promise this year. I said I was going to blog more. I actually did it. I published a post outlining a few outside the box tactics I leverage to increase subscribers to this very newsletter.

If you are actively trying to grow your subscriber list then I recommend you take a moment to read my latest post. You won’t be disappointed.

P.S. Are you a car lover? You already know I enjoy optimizing websites for search, but what you might not know is that I equally love “optimizing” my cars too. Check out this quick video I posted on Twitter of a fun upgrade installed just yesterday!

Let’s jump into today’s news!

-Nick

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What you need to know

Article: As of March 1st, Google Treats “NO FOLLOW” as a HINT, not a directive

What’s Important:
Back in September, Google announced they were going to change the no-follow attribute from a directive to a hint. This gives the search engine the ability to choose whether they want to pass ranking value from any link regardless of the no-follow attribute being assigned.

Nick’s Take:
Google announced several months ago that they were going to make this change as of March 1st, 2020. While they also suggested that no significant impacts would come of this change, it’s important to note that the date has come and gone. What will this mean for the long term? Your guess is as good as mine.

Interesting Reads in Your Spare Time

It’s time to reconsider rank tracking – iPullRank
Mike King is my new SEO hero. I’ve battled many of clients and even my bosses when it comes to reporting on keyword rankings. In my opinion its always been a horrible metric to demonstrate success. Mike does an amazing job or articulating even more reasons why rank tracking should be a thing of the past. 

How to use machine learning [if you can’t code] to conduct keyword research– SearchEngineLand
This post really should be titled “machine learning for the rest of us”. I love the idea of machine learning, python, and automation. The reality is that I’m not strong in the coding skillz and it doesn’t really interest me enough to start learning. Andy shows us how we don’t have to let lines of code stop up from leveraging this great technology.

How much do users trust Google’s search results? – Moz
Lily Ray has been crushing it. It seems like she’s publishing content all over the place and it’s all great. In this article, Lily covers a poll of over 1100+ marketers asking them various questions regarding Google’s search results. Do you think they’re overwhelmingly positive? You’ll have to click to find out!

The legal consequences of a poorly run local SEO campaign – GatherUp
A spammy or poorly executed local SEO campaign doesn’t hurt anyone, right? You might want to think again. Mike Blumenthal walks us through how the FTC got involved for one company shady review practices.

Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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