NEW Local Search Results in the UK SERPS

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Issue #165
February 25th, 2020

Hey, lunch buddies. I’m back from a week in Florida. The weather averaged high 70’s which is much better than the negative digits Minnesota was throwing us a few weeks back. Before jumping into today’s issue, a picture from my deep sea fishing experience. So Much Fun!

This week’s #SEOForLunch has been sponsored by Huckabuy.

Huckabuy is a company pioneering a software-based approach to SEO. Their technology automates Google’s most important technical initiatives, including dynamic rendering and structured data markup, to grow your organic search channel.

All the schema markup on is being implemented via Huckabuy. If you’re interested in learning more about their services, check them out at


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What you need to know

Article: New Local SERP Live in Europe

What’s Important:
A new local search engine results page layout has been spotted in the European SERPS. A much more prominent search box can now be found.

Nick’s Take:
The author’s take on this update comes from the European Commission’s antitrust decision in shopping search. This was not something I was aware but it seems that it’s specific to the European SERPs. I wouldn’t expect the changes to come to the US SERPS anytime soon. 

Interesting Reads in Your Spare Time

Why Schema markup is pivotal to your SEO strategy in 2020+ – SiteVisibility
If you aren’t familiar with schema markup this podcast episode on SiteVisibility will get you caught up. is critical to acquiring certain search result features (stars, pricing, ratings etc). However, many SEOs hypothesis that this is just the tip of the value being added.

Shopify SEO: 10 tips for more traffic – AHREFS
Shopify is one of the most popular eCommerce platforms. For the most part, it’s pretty SEO friendly outside the box. However, this article highlights a few additional tips to eek out just a little more value.  P.S. If anyone from Shopify is a subscriber to this email address, PLEASE LET US EDIT THE ROBOTS.TXT FILE.

Google removed 4 million fake business listings – SERoundTable
What? Spam in the search results? No way. OK, we know this happens all the time and Google’s My Business listings are no exception. It’s great to see Google making efforts to clean up the local SERPS.

How to make 300K annually with blackhat SEO – LinkedIn
I love this post. It covers affiliate marketing from 10-20 years back. Many of the techniques and tools were relevant when I use to build, rank and monetize auto insurance websites about 5 years back. 90% of these tactics don’t work anymore but it’s fun to read how much folks were able to make back in the golden days of affiliate marketing through organic search.

Here’s what’s changing for NoFollow links in March 2020 – Vertical-Leap
Next week, Google will change (potentially) how they view “no-follow” links. Will this open up the world of spam (see linked article above) – probably not.  However, there are a few key concepts you should be aware of that are recapped in this post.

Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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