Yet ANOTHER Google Algorithm Update?

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Issue #164
February 11th, 2020

Hey, lunch buddies!

We received 6 inches of snow over the weekend. Not abnormal for your typical Minnesota winter but it was enough to keep my family housebound. We watched The Descendants 1, 2 and 3 to pass the time and cheerfully packed our bags as we prepare for a family vacation to Florida this upcoming weekend.

Ask any Minnesotan and they’ll tell you that a vacation is even better if the rest of the state freezes or experiences a ton of snow while your gone. Looks like we’ll be trading 20 degrees for 75+ degrees. Looking forward to it!

Oh, in case you missed it… there was an unconfirmed (by Google) algorithm update this weekend. Folks are saying it’s even bigger than the one that kicked off 2020. More details below!


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What you need to know

Article: Google launches (unconfirmed) ranking algorithm update over the weekend.

What’s Important:
Barry reports what many tools (and people) have been reporting over the weekend – an (unconfirmed) Google update rolled out. The impacts seem to be significant and very little information is known right now.

Nick’s Take:
Welcome to the SEO game. One day you’re ruling the SERPS in your industry and the other day you’re barely paying your bills. I had one client who saw a positive impact from this update (no change in the 1/2020 update) but none of my others saw an update thus far. Have you seen any significant updates with your site(s) performance?

Article: Google Search Console adds review snippet performance report

What’s Important:
Google’s Search Console engineering team announced on Monday that a new review snippet performance report has launched within the tool. This new feature allows you to track the performance of pages that feature a review snippet within the search results.

Nick’s Take:
Big fan of this update. schema markup is often done incorrectly or at 100% completion. My goal is that this report will not only help with performance but also support cleaning up and enhancing broken markup.

Interesting Reads in Your Spare Time

A newbies guide to blocking content with Robots.txt –  IgniteVisibility
Do robots.txt files make you nervous? Not to worry, John has you covered. This great post walks you through the basics of the robots.txt file, its purpose and how to leverage it to its fullest. 

How to use Reddit for search and content marketing – SharpRocket
One of my absolute favorite content mining strategies has been getting a lot of publicity lately. REDDIT. Venchito covers how you can leverage Reddit to identify key opportunities to create content around. If you want to succeed in SEO in 2020+ you need to think outside of the various keyword research tools and “search volume”. Address your consumer’s issues and I promise you the traffic will come.

Can you trust SEO tools for keyword research? – LocalSEOGuide
Did you pass on the Reddit article above? Give it a second thought. Dan, from Local SEO Guide, shows how actual keyword search volume/impressions can vary significantly from what the premium keyword research tools show. While this shouldn’t be a huge surprise to anyone, it continues to reiterate why leveraging multiple sources and mining strategies is key to generating organic growth.

SEO processes that get easier with link acquisition – Moz
Let’s all agree on one thing. Links matter. Cyrus walks us through 7 SEO processes that become easier as your site’s domain authority (from links!) increases. Numbers 2 and 3 in this video are the items most will overlook but in my opinion, are some of the absolute biggest benefits that large, authoritative websites need to take advantage of. 

Take your GSC data to the next level [free tool] – HannahRampton
Wow. Hannah, if you’re reading this email, Thank you! Hannah built this Google sheets report to help further collect and analyze the data we have available to us through Google Search Console. Big fan of the “new and lost” data component. Looking forward to seeing the Data Studio version that she mentions is in the works!

SEO value of reviewing quality indexation for large websites – GSQI
Many SEOs do anything in their power to expand a small website with as much content as humanly possible. In theory, the more content a site has, the more keywords it has an opportunity to rank for. Well, what happens when your site already has hundreds of thousands or millions of pages? You are now in a much different situation and you need to be very aware of your crawl budget, indexation and internal cannibalization of your content targeting the same keywords. Glenn does a great job covering all of this in much more detail in his latest blog post. Enjoy!

P.S. Working on a monster website and NOT claiming individual folders in GSC? HUUUUUGE opportunity for you. (Glenn covers this in his post)

Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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