The Results of Google’s January Algorithm Update Are In!

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Issue #163
February 4th, 2020

Hey, lunch buddies. Did you all watch the Super Bowl the other night?  What a great game. I picked the Chiefs to win but didn’t expect them to win by 11 points. While I love the NFL, I know my family will love having me back on Sundays.

Lot’s of great content this week discussing the impact of the January 2020 Google algorithm update. Let’s jump right in!

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What you need to know

Article: Google announces a new URL removal tool

What’s Important: Google’s search console allows you to remove content from the search results on a temporary basis ~ 6 months.

Nick’s Take: Most of us have had pages that snuck through to the index. Google is now giving us a tool to remove it from the search results. Just note that this is not a permanent solution, I recommend you leverage it as a stop-gap until you can properly block it from search engines. 

Interesting Reads in Your Spare Time

Winners and losers of Google’s Jan 2020 core algo update – PathInteractive
We have not one but THREE posts covering Google’s January 2020 core algorithm update. Lily Ray covers the top 50 winners/losers based on Sistrix data. Interestingly I worked with a company that owns 3 sites listed on this post, 2 are “winners” and 1 “loser”. (large brands, same niche, difference audience demographic targets) What’s interesting is that all three sites share the same code base, content written by the same editorial team and “E-A-T” components are the same across all three sites. These 3 sites still have a lot of issues but it’s interesting to see 2 out of 3 positively impacted by the recent update. I’m curious why not all three saw similar results. All 3 of these sites were hit very hard by the August 2018 update.

January 2020 Google core update results – MarieHaynes
The second of our 1/2020 posts this week comes from Marie and her team at Marie Haynes Consulting. The team doesn’t cover specific sites that win/lose but cover overall themes that they believe contribute to the overall impact, positive or negative for sites during this most recent update.

Google’s Jan 2020 update: has the dust settled? – Moz
The third 1/2020 post comes from Dr Pete at Moz. He outlines findings from Moz’s own data set. He lists the top 25 “winners” and 25 “losers”. While many on the “losers” list don’t surprise me… there was one that came as a shock. Can you find it? Do you agree?

Detailed analysis of 1000 keywords and affiliate site rankings – detailed
Think Google hates affiliate websites? Glen and his team analyze 1000 keywords with buying intent to see how recent algorithm updates impacted affiliate sites. The results might surprise you. 

Rethinking technical SEO audits – BertieCharlton
I’m not going to lie, I was very skeptical clicking into this post. I have a great system for my technical SEO audits that regularly show ROI. Could it possibly be done better? Andrew might just convince you that it’s true!  P.S. It’s true! P.P.S. I once got ahold of an SEO agency “SEO Audit” that consisted of over 100 pages. Don’t be this agency!

Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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