Google Rocks Search Results With Recent SERP Updates

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Issue #162
January 28, 2020

Hey, lunch buddies. Have you ever wondered if SEO positions exist at Google? They do and they are looking to fill an open position. Interested? Check out the official Google job posting.

Do you ever feel like you want to just get lost in order to reset your brain? That’s exactly what I did this weekend. I enjoyed a 90-mile snowmobile ride. It was so much fun and really doubles as a time to get away from life. Something about being outdoors, seeing wild animals and racing around just helps me relax.  With 3 kids, work and side gigs I don’t get a lot of “me time” so fun outings like this are key to keeping my sanity.

What do you guys do to get away?

Let’s jump into this week’s news! You might be interested in a few actions Google took that has the industry in an uproar. 

– Nick

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What you need to know


Article: Google adds favicons to Google desktop results then changes course.

What’s Important:
Google recently announced that they were taking the favicon search results, previously exclusive to mobile listings,  and adding them to their desktop search results. 

Nick’s Take:
What normally feels like a lack-luster update caused a bit of havoc. Upon the rollout of this update, many accused Google of trying to cause banner blindness to the “AD” favicon that originally was exclusive to paid listings. Google has now back-peddled stating that they’ll continue alternative favicon placements
 

Article: Google removing featured snippet sites from the standard search result listings

What’s Important:
Danny Sullivan, of Google, announced that an update is rolling out that will remove the duplication of listings found in both the featured snippet (top listing) as well as the traditional blue links in the SERP.

Nick’s Take:
In most instances, the featured snippet gets the lion’s share of clicks. However, in some instances, people are now reporting that they are losing total clicks as the second listing in the traditional results was the one actually getting clicks prior to this update. Danny shared additional insights on Twitter

Interesting Reads in Your Spare Time


Advanced link reclamation strategies – SiegeMedia
Sarah walks us through some fairly straight forward strategies and templates for acquiring those links that you likely already deserved. Link building is often time-consuming and very difficult. Any chance you have a quick win available, you should jump on it. Great tips, Sarah!

Google to sunset support for data-vocabulary.org – TheGraphLounge
Are you using data-vocabulary schema markup? You will want to immediately update your code in order to prevent the loss of your rich snippets. 

Schema.org 6.0 released – Schema
Speaking of schema markup, Schema.org recently launched release 6.0. This release includes 10 core changes. Check it out!

January 2020 core update data results – RankRanger
Last week I shared two articles outlining early signs of the Jan 2020 core update. Mordy, from Rank Ranger, recently published his companies findings on the update as well. They too isolate the health and finance niches as two industries hit hardest. A great read. 

Aggregate and automate performance reporting with lighthouse – LocalSEOGuide
Is site speed a priority for you in 2020? Hey, me too… and it should be for everyone. Dan, from Local SEO Guide open-sourced his automated performance report through Google Data Studio. The template he gives us is for target.com and it offers great performance details by section of the Target website.

Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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