January 14th, 2019
Hey, lunch buddies. This weekend was rough. My Vikings lost in the second round of the NFL playoffs. To distract me from the disappointment, I started jotting down notes for a new blog post. Those notes became paragraphs and before I know it I had a full post ready to publish.
If you’re interested in learning how you can maximize your credit card reward points with your existing digital marketing expenses, then you will enjoy this post. Let me know what you think in the comments.
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What you need to know
Article: Google launched a January Core Update. Rumor has it, it’s big!
Barry Schwartz covers the impact of the most recent core algorithm update that Google launched in early January.
It normally takes a few days and even weeks for algorithm updates to fully settle and to understand the impact it had on various websites. However, various tools that measure the volatility of the SERP and ranking adjustments are off the chart with this release. If you haven’t already, review your Google specific organic search traffic. If you see a significant swing (up or down) it may be attributed to this core algo update.
Interesting Reads in Your Spare Time
How to find 301 redirects errors – Botify
301 redirects are considered SEO best practices. However, what happens when you run into redirect loops or your redirects point a user (or search engine) to an erroring page? Laura walks us through two free tools (I highly recommend both of these) as well as her companies custom tool.
Google rolls out new “Business Provider” service for maps listings Blumenthals
Are you an organization that oversees a lot of business data such as a bank or auto dealers? You can now partner with Google directly to help businesses claim their map listings. Google explicitly says that this service is not for SEO providers or resellers. Many, including Mike, think this will very quickly turn into a major SPAM risk. What do you think?
Combating zero-click search results in Google – Forbes
Kevin Indig published his first article on Forbes just a few days ago. He covers the great topic of zero-click search results and three actionable tips on how you can combat them.
Google Tag Manager tips for SEO – PathInteractive
Familiar with GTM? Most of our friends on the paid media side of the house use them to implement various tracking tags. However, did you know you can leverage GTM for SEO? Ian walks us through the process of implementing basic metadata and even schema markup through GTM..
Does your content answer all the important questions? – SearchEngineJournal
Dude, do you even blog? The day of blogging for the sake of adding words to your site is dead. You need to identify the purpose of all your site’s content including your blog. Alan walks us through his process of auditing the content of a site and the many pitfalls he runs into.