BING: INTENT BASED KEYWORD RESEARCH IS BEST

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Issue #159
January 7th, 2020

Happy New Year, lunch buddies.

Welcome back from the holidays. I hope everyone is well-rested and ready to crush 2020+.

Fun fact. I’m celebrating the beginning of my 11th year in the SEO industry this month. To celebrate the completion of 10 years, I wrote up a post reflecting on my thoughts/insights from the past 10 years.

Do you enjoy the #SEOForLunch newsletter? You might also like my friend, Brendan Hufford’s SEO For The Rest of Us newsletter. If you enjoy reading about real-life SEO, first-hand experiences and insights into SEO process and workflows, then you should check it out. It’s OK, I promise I won’t be mad that you signed up for another SEO newsletter!

Let’s get to the first 2020+ #SEOForLunch newsletter!
Nick

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What you need to know

Article: Bing: focus lesson keyword research and more on user intent

What’s Important: The SMX team interviewed Bing’s Frederick Dubut to discuss why keyword research should evolve from strict volume to search intent.

Nick’s Take: I’ll let you in on a little secret. If you’re conducting keyword research and optimizing your website strictly on search volume, you’re probably not doing so well with your organic traffic. The keywords that regularly pop up in the various research tools are some of the more competitive terms out there. Want to find the hidden gems? They won’t likely be in those tools. Determine your customer’s pain points and write/offer the solution on your site. I can almost guarantee you that this approach will net better results than sifting through your keyword tools day in and day out.

Interesting Reads in Your Spare Time


Protect your restaurant google listing from menu hijacking – OnlineOwnership
Admittedly, I’ve never done SEO for a restaurant. Also, local SEO is one of my weaker skillsets. Two dings against me, yikes. If you’re like me then you’ll find this article by Tim really interesting. Despite being a user always seeking out menus, I’ve never really considered how restaurants’ organic search can be cannibalized by third parties sharing their menu.

How to develop actionable and impactful SEO audits – AleydaSolis
Unlike local SEO, technical SEO audits are my jam. I can practically do them in my sleep. When I stumbled across this article I figured id give it a once over and smile as I consume information I already knew. Aleyda crushed this article. If you deliver SEO audits in any capacity, this is your “must-read” article for the week!

2020 Lead Generation Guide, 8+ expert tips – HookAgency
You should click this link for no other reason than to view the artwork. This guide on lead generation is great on its own (Thanks to Tim and the Hook Agency team for including me in the write up) but that artwork is beautiful!

Google Local Listings: Introducing the “query carousel” – BrodieClark
Are you familiar with the “Query Carousel” within the local listings? Brodie does all the heavy lifting in explaining not only what this feature is but how/where it exists in the “wild”. 

Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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