Hacking Websites A New Valid SEO Tactic?

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Issue #158
December 31st, 2019

Hey, lunch buddies.

I hope everyone enjoyed the holidays. I know I’m feeling refreshed and ready to tackle 2020 head-on. I have big plans for this newsletter in addition to a brand new affiliate website I launched at the beginning of December. I’m also in the process of wrapping up an SEO service that I’ll be sharing more details in early 2020.

Happy (almost) New Year!
Nick

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What you need to know

Article: Hackers are breaking into websites to add links to game Google’s algorithm.

What’s Important:
Inbound links to a website have always played an important role in Google’s organic ranking algorithm. Business owners and/or SEOs are going to extreme measures to obtain these valuable rankings.

Nick’s Take: This article serves as a reminder to prioritize your site’s security. If you don’t already have an SEO on retainer (or in-house) make sure you’re regularly reviewing your site for signs of being “SEO hacked”. If you don’t know, ask them. If they don’t have a plan for identifying this then find yourself a new SEO. This type of extreme tactic is commonly used in the most lucrative of industries, namely poker, porn, and pills (pharmaceuticals).

Interesting Reads in Your Spare Time


An SEO’s introduction to rendering – SearchEngineJournal
Jamie walks us through why rendering is important, both for users and search engines. She further discusses the difference between the two different types of rendering that all SEOs should be aware of, initial HTML and rendered HTML. I’ll give you a hint, one is really good and one can be really bad. 🙂 

Tips for optimizing your crawl budget and page load time – SearchEngineLand
Max’s article is a really great complementary post to Jamie’s listed above. Max discusses the importance of crawl budget and page load time (rendering) and how it will become even more important in 2020+.

Video SEO: How to rank videos in Google – AHREFS
Do you have your YouTube strategy nailed down? Yes, that’s great! Are the videos ranking in Google too? No? No problem. Joshua from AHREFS walks us through a strategy to identify your video topics and optimize them for Google’s search results.

SEO traps within WordPress – DixonJones
Most people get excited when they hear a website is on WordPress. This means they will get to easily update content, edit metadata and simply download plugins for all their needs. Dixon helps point out a few traps and general tips that will help you out within the WordPress CMS.

Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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