Bing updates BingBot User Agent: Is Your Site Prepared?

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Issue #157
December 17, 2019

Hey, lunch buddies.

We have eight days until Christmas! The time is flying by and there is still so much to do. I might have one or five gifts I still need to get too. #procrastination at its finest.

In addition to crushing last-minute pre-holiday deliverables and wrapping up shopping, we’re having half of our house re-taped and painted. This wouldn’t normally be a big deal but it’s forced us to move in with the in-laws for four days. While my in-laws are great, I think everyone agrees that nothing replaces your own bed. I will, however, leave you will a photo of one four-legged family member that doesn’t seem to be to put out by this temporary living adjustment. 

Everyone enjoy your week. There will be no #SEOForLunch next week on the 24th. However, we’ll squeeze one more in before the new year.


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What you need to know

Article: Bing announces future BingBot User Agent changes

What’s Important: As bing evolves its crawlers to effectively crawl/render JavaScript it requires several changes. First is Microsoft’s latest web browser EDGE and now the inclusion of dynamic Bingbot to use the latest version of the browser.

Nick’s Take:
Each time search engines evolve its crawlers to handle more content types ultimately is a benefit most webmasters. The big callout here is if for any reason you block certain user-agents from your site, you now need to configure it to allow for the dynamic values that represent the latest browser version.  See below for Bing’s example.

Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; bingbot/2.0; + Chrome/W.X.Y.Z Safari/537.36 Edg/W.X.Y.Z 

Mozilla/5.0 (Linux; Android 6.0.1; Nexus 5X Build/MMB29P) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/W.X.Y.Z Mobile Safari/537.36 Edg/W.X.Y.Z (compatible; bingbot/2.0; + 

Interesting Reads in Your Spare Time

Introducing: – ExplodingTopics
Do you love Google Trends? Always looking to understand when the next topic is going to explode? This new (free) tool allows us another source for identifying up and coming topics. Let me know if you like this tool and how you think it can add value to your SEO/content strategy. Simply hit REPLY to email me directly.

What’s “Google Discover” and how can you optimize for it? – Botify
I’m embarrassed to admit that until 6 months ago I wasn’t aware of Google Discover. It wasn’t until one of my own blog posts was being served through it that I did my own research. I wish this post existed then. Fortunately for you this post will explain everything you need to know about discover results and what you can do to leverage it for your campaigns. Don’t forget that you can now see your “discover” performance in GSC too!

The mini-guide to SEO reporting – Moz
One of my biggest pet peeves in the SEO industry is that the organic channel is rarely measured efficiently. Organic is regularly described as a black box and “free traffic” which is then supposedly justified in less than steller measurement. Moz does a great job walking you through some of the basic KPIs and components that should be included in all organic search reports.

What we learned polling 1000+ SEOs about technical SEO audits – FootPrintDigital
Of all the SEO services available, I’m by far the most passionate about technical audits. In fact, i’ll have some news to share in the new year, so keep an eye out on that. Getting back on track, Chris put together this great post about tech audits and summarizing how tech SEO’s view various components/deliverables within the audit.

Google Trends Analysts Q&A Interview [Video] – CrawlingMondays
Aleyda Solis interviews four Google employees John Mueller, Martin Splitt, Gary Illyes, Daniel Waisberg, and Lizzi Harvey. She asks them many questions that are relevant to the goals we all have, achieving better rankings and driving more organic search traffic.

Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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