Larry Page & Sergey Brin Step Down as CEO of Google [Alphabet]

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Issue #156
December 10, 2019

Hey, lunch buddies. Anyone who knows me knows that I try to be humble. However, this past week was awesome. Ever have a week where it seems like all you do is WIN? I don’t get that feeling often, but last week was awesome! Just a few things that added to the great week:

  1. Early in the week, I wrapped up 3 RFPs/project scopes that are very likely going to land by the end of the year. My team is generating more work and getting recognized for the great work that we’re pumping out.
  2. On Thursday, I won an award at the ICF Next company holiday party. Details can be read on my post on LinkedIn.
  3. On Friday, My new 65” TV arrived and I was able to finagle my schedule to allow for a few hours of PTO to get it all set up before the kids and wife came home from school/work.
  4. Also on Friday, I went out with a buddy to the casino and won a few hundred dollars playing BlackJack.
  5. Sunday, The Vikings won. Every week that the Vikings pull out a win is a good week! #SKOL


I’m looking forward to carrying this positive momentum into the new year. We’re only two weeks away before the holidays and we all know how hard it can be to sprint through the finish line this time of year.

Let’s jump into this week’s newsletter,
– Nick

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What you need to know

Article: Larry Page & Sergey Brin Step Down as CEO of Google [Alphabet]

What’s Important: Sundar Pichai, CEO of Google, will also take over the reins of Alphabet, Google’s parent company. 

Nick’s Take: There is a lot of speculation in this move. Those wearing tin-foil hats might wonder what legal issues are looming in the background that they are trying to get ahead of. Those thinking “glass half full” might recognize the opportunity for the company to further grow while allowing the co-owners to sit back and enjoy their life (and wealth). Which side do you lean towards?

Article: Google updates its Search Quality Rater Guidelines documents (Again)

What’s Important: Google has updated their documentation to elaborate on “users” vs “people”. George Nguyen specifically calls out how politics can be a good example of results pages where personal viewpoints need to not be taken into consideration when rating the content.

Nick’s Take: Personally, find the SQRG to be helpful. While these guidelines aren’t technically correlated with the search algorithm, this report regularly hints as to what Google finds important. These “hints” are very likely incorporated as ranking factors within its search algorithms.

Interesting Reads in Your Spare Time

The emotion wheel. How and when to use it – PositivePsychology
It’s not often I link out to a resource that’s more than a few weeks old. However, this resource is too good to not share. We know emotional content resonates well with users and can double as great link bait. I don’t bookmark much these days but this is one of them.

How to map 404 URLs at scale – SearchEngineJournal
Hamlet Batista is on fire with some of the recent content he’s been writing. This post helps you deal with 404 errors at scale. Stop mass 301 redirecting to your homepage and read this post.

How to measure SEO value in 2020+ – Uproer
Reporting on organic sessions, revenue and maybe a few purchase intent “goals?” That’s great. However, Griffin explains how in 2020 (and beyond) this should be just the beginning in your efforts to measure and report out on SEO.

Link reclamation for SEO [link building]  – portent
Does your site have links pointing to it that are broken (404 error) or relying on a redirect to pass SEO value? Stella wrote this article for you. While I’m personally “OK” with 301 redirects fixing broken links, she makes a great case for why this effort is worth your time and effort.

Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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