November 26th, 2019
Hey, lunch buddies.
Happy (early) Thanksgiving for those celebrating in a short few days. I for one am looking forward to the never-ending amount of turkey, potatoes, and stuffing. However, until Thursday, I need to continue to grind out 5 days worth of work in the remaining 2 days I have available. Let’s continue to crush this week so we can all enjoy the few days off.
Stay safe and I’ll see you guys next week at the lunch table!
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What you need to know
Article: Google launched a new Google Search Console report for organic product search results.
What’s Important: Google now offers webmasters data specific to their product rich results through a new report offered through Google’s Search Console.
Nick’s Take: I continue to be impressed with all the reports that are coming out in the updated search console. If you have an e-commerce website and haven’t yet seen this report, I highly recommend you take some time and review the data you now ave readily available to you.
Interesting Reads in Your Spare Time
20 experts on the ROI of guest posting – LucaTagliaferro
I’m going to be a bit of a ruiner here. If the goal is to drive massive amounts of referral traffic to your website, guest posting probably isn’t your best solution. Luca does, however, walk us through several benefits that guest blogging does offer. I for one have witnessed the value of these first hand. He’s not lying!
Mobile rich answers more than doubled since 2018 – SearchEngineLand
George Nguyen of SEL covers a study recently conducted by Perficient Digital. The number of rich snippets displaying on both mobile and desktop search results has hit an all-time high. It’s amazing to reach just how much it has grown in just a short few years.
The definitive guide to SEO in 2020 – Backlinko
Typically I can’t stand blog posts guessing what SEO will and won’t be in the future. They rank just below the “year in review” type posts that are beyond annoying. With that said, I found one post that I think was done exceptionally well. I shouldn’t have been too shocked when I saw it was from Brian Dean. If you read nothing else from this article, go to the section about “mastering intent”. If you do this in 2020+ you’ll succeed at SEO. Period.
11 tips on how to optimize your site for Google News – SearchMetrics
If your site is Google news eligible, you should be doing absolutely everything in your power to get listed in the news section of the search results. I can guarantee you that the inclusion in these results will be your number 1 growth tactic in 2019/2020. This post will walk you through several key tips that will help (or prevent) you from getting listed.
How Googlebot crawls your page [Server log review] – JetOctopus
We all want to ensure that we’re not wasting crawl budget when Google visits our websites so we leverage various search directives to optimize the experience. How many of us are truly reviewing our server logs to ensure that the directives are being honored? Pro tip: rel=”canonical” might help solve for duplication but it’s horrendous for optimizing crawl budget.