Does Google Manipulate Its Own Search Algorithm To Impact Its Results?

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Issue #153
November 19th, 2019

Hey, lunch buddies

Who picked up a Disney+ subscription last week? My kids, I am loving this. We have a fair amount of Disney DVDs sitting around the house but just browsing through all the titles brought back a lot of fun memories from my childhood.  My wife and I have quite a list of shows we are looking forward to binging, I mean sharing with the kiddos. Yeah, sharing with the kids. That’s right. 🙂

If you’re a fan of drama then this week’s newsletter is the equivalent of the Bachelorette, SEO edition. Just scroll down and you can jump into this week’s fiery industry controversy. 

-Nick

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What you need to know

Article:  How Google Interferes With Its Search Algorithms and Changes Your Results

What’s Important:
The Wall Street Journal conducted its own tests in addition to 100+ interviews to determine that Google interferes with its search results despite reports that they don’t.

Nick’s Take:
The SEO industry is up in arms stating the Wall Street Journal is making sensational accusations to paint Google in a negative light. You can read this post that summarizes all the incorrect information highlighted in the WSJ article.

More importantly, I would love to hear your thoughts. Do you think the article is junk? Or are you in the group of people that believe Google is rightfully being called out? Hit REPLY to this email and let me know.

Help Support The #SEOForLunch
Want to learn how we significantly improved the site speed for NickLeRoy.com? Check out this article for step by step instructions that you can easily replicate. Switching hosting providers was a significant part of this process. The best part? Flywheel is both incredibly easy to use and equally as easy on your wallet.

Interesting Reads in Your Spare Time

100+ awesome content marketing ideas + examples – GrowthBadger
This is a great list of real-life examples of content marketing. Many of these ideas are getting hundreds if not thousands of valuable inbound links. While not all of these ideas or replicable, plenty are ripe for tweaking and re-launching in your niche. Have fun reading!

Complex search-results pages change search behavior – nngroup
Raise your hand if you remember the good old days when search results consisted of 10 blue links. The SERPS sure has changed over the past years and Kate/Cami did a phenomenal job capturing the impact it’s having on user interaction.  The results are so crazy that they have dubbed it “the pinball pattern”. If that didn’t cause you to already click, did you see that they report the first organic listing is only capturing ~28% of clicks these days? DEEP SIGH

Increase your chances of securing a Wikipedia listing – InLinks
Wikipedia listings, easy, right? Not quite. Why don’t you try to create a new listing and see how long it lasts before it gets yanked down. Six Wikipedia editors help you understand what you can do (and shouldn’t do) to improve your odds of getting a Wikipedia listing to stick.

How to write a blog post that ranks high – OrbitMedia
Who doesn’t love the simplicity of this title? Andy walks us through 13 tips for dominating the SERP. He even includes a free copy of his “master content template”. I’m not going to lie, I was a little bummed when I saw this. I might have been in the process of creating a VERY similar template to share out. Oh well, just another reminder why you can sit on your idea for 3 I mean 6 months now… OK, I can’t be that mad, no promises my template was going to see the light of day.

Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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