ALOHA, lunch buddies! I’m back. After 20+ hours of combined flight time, I’ve successfully made it to and from Hawaii. What a great experience. If you have the opportunity, I highly recommend it. The snorkeling (and various shrimp trucks) are worth the flight in itself.
Today marks the 150th issue of the #SEOForLunch newsletter. I’m very thankful for all of you subscibing. In an effort to make this newsletter even better would you take a 4 question survey?
As a bonus, if you fill out the survey and add your name/address at the very bottom I’ll add you into a drawing. The winner of this drawing will have an #SEOForLunch baseball hat mailed out to them.
I’ll announce the winner of the baseball cap next week. Thank you in advance for the valuable feedback.
P.S. My buddy Kyle Faber who authored this site speed post on my site is giving a presentation on site speed at the local MNSearch monthly event on Wednesday.10/30 at 6 PM. If you’re local to the Minneapolis/St Paul, MN area, I highly recommend you go and hear him speak. Event details can be seen here.
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What you need to know
Google launched its natural language processing algorithm updated named B.E.R.T. (Bidirectional Encoder Representations from Transformers) last week.This algorithm update is said to impact roughly 10% of all search queries making it a fairly large update.
It seems that a significant algorithm update happens every time I go off for vacation. While folks need to be aware of any impact this algorithm has taken on your site(s), Google says there isn’t anything you can do to “fix” it. his update reflects Google’s growing ability to process natural language to ensure that their search results match the user’s query intent. (great examples shown in the link above). If you want to go deeper into the weeds regarding BERT you can read Google’s documentation published back in 2018.
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Interesting Reads in Your Spare Time
How to do keyword research in 2020 – FromTheFuture
I’ve known Nick Eubanks “online” for several years and was fortunate enough to meet him earlier this year. Super bight dude! His latest post on conducting keyword research is an absolute must-read, especially for those who have an AHREFs subscription. The focus on keyword modifiers is a great tip that everyone should be leveraging in their keyword research process.
From internship to 3M annually selling links [Podcast] – NichePursuits
Spencer Haws interviews Adam Steele, owner of Loganix about how he built a 3M annual business building links for his SEO clients. Adam is a great guy and has an even better reputation helping his clients source some of the best links on the internet. Once you’re done listening to this great interview, don’t forget to check out the interview I did with Spencer several years ago!
An introduction to competitive analysis – Moz
I’m going to let you in on the SEO industries worst kept secret. Your “business” competitors aren’t the same as your online competitors. While the company around the block might fight you for foot traffic, your competitors online are very likely completely different. Let Cyrus walk you through how to identify your TRUE competitors and how to win over their organic traffic.
An EX Googlers talks Google algorithm penalties [podcast] – Marketingpeak
I try my best to only include resources published within the last week or so. However, this podcast episode from Stephan Spencer is worth highlighting despite it being published in September. Stephan talks with Kaspar Szymanski, former Googler on the webspam team. They discuss Google algorithms and penalties. On that note, did you know that there is no such thing as an “algorithmic penalty”? Kasper explains more in this great podcast.
Conversation rate optimization:12 actionable tips – Kinsta
You might have noticed that I’ve been throwing a few more CRO related posts into the newsletter as late. While SEO will always be my passion, I’m a huge proponent of working smart, not hard. An increase in organic traffic is worthless if the visitors aren’t taking the action you want. Are you testing any CRO on your site(s)? Brian discusses 12 tips that can make your existing traffic work harder for you.