Google’s Gary Illyes answers SEOs questions at Pubcon (Las Vegas)

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Issue #149
October 15th, 2019

Hey, lunch buddies. This past week, I celebrated a milestone to the Inspect Canonical tool I had built earlier this year. We officially hit 1,000 users.

Thank you to everyone that has tried the tool out. It started out as a need for my own SEO audits and it’s great to see that 1000+ other people have seen value in it too. If you haven’t yet tried it out check out Inspect Canonical and let me know what you think!

Please note. Next week there will be no #SEOForLunch. I will be in Hawaii with my family enjoying a much-needed vacation.  However, the following week I’m excited to send out the 150th issue of the #SEOForLunch newsletter. 

Enjoy this week’s newsletter. See you all in 2 weeks!
Nick

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What you need to know

Article: Google’s own Gary Illyes answers SEOs questions at Pubcon (Las Vegas)

What’s Important:
Marie Haynes live-tweeted a session last week at the annual (Las Vegas) Pubcon event where Google’s Gary Illyes answered several SEO questions. Questions such as if an E-A-T “score” exists, the value of recent no-follow tag updates and even the impact of Emojis in title tags are answered in this post.

Nick’s Take:
I’m really bummed that I wasn’t able to go to this year’s Pubcon Vegas. Pubcon regularly features sit down interviews with Google employees and allows attendees to ask them questions. Whether you believe their answers or not, it’s still fun to read between the lines of each question’s response.

#SEOForLunch Partner

Interesting Reads in Your Spare Time

The September 2019 algorithm update [case studies] – gsqi
Long-time #SEOForLunch subscribers know I’m a big fan of nearly everything Glenn Gabe published. This one continues the streak of “must-reads.” Glenn covers the September algo update with several data-driven analysis and findings. One of my top reads for this week.

A complete guide to Google MAPS marketing – SearchEngineJournal
Local SEO is an area of weakness for me personally. With that in mind, anytime I run across local/maps related content I always pay close attention. This guide is a great starters guide for everything you need to know for setting up, claiming and optimizing your business maps listings.
Great work, Chuck!

Marketers say most of Google’s statements are false or misleading – Sparktoro
Did you happen to read “Nick’s take” at the top of this newsletter? Looks like I’m not the only marketer that takes Google’s statements with a grain of salt. While I don’t suspect that the company is being malicious, I don’t think its to their benefit to be 100% transparent either hens the need to read between the lines. What do you all think!?

Be a picky linkbuilder– TheUpperRanks
The days of “spray and pray” link building are over with. Acquiring a link on someone’s website (without paying for it) is arguably more difficult than acquiring someones Social Security Number. David walks us through the approach (and value) of being a picky link builder. 

What is a backlink? How do you get more of them? – ahrefs
I love the 101 behind SEO posts like this. They tend to be great resources for brushing up on the basics and also double as great resources to send to clients. This is another one of these posts. If you don’t know what backlinks are, their value to SEO and/or how to acquire them, then this is one of your top reads for the week. Enjoy!

Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.