Google Launches Core Algorithm Update

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Issue #147
October 1st, 2019

Hey, lunch buddies. I hope everyone had a great weekend and you’re starting off the week nice and strong.

Did you happen to catch the advanced announcement from Google before they started rolling out the September 24th core algorithm update? While Twitter isn’t for everyone if you want to stay glued to the SEO industry, I would highly recommend signing up. Don’t forget to follow me too!

If you didn’t happen to catch the news of the recent Google core algorithm update, you can catch current #SEOForLunch sponsor Rank Ranger who contributed significant data in an analyses published on (see the first link in “what you need to know” below) outlining the impact of this most recent update.


Win Your Own Rank Ranger 6 Month Subscription

Want to conduct an algorithm update analysis on your own site? RankRanger has agreed to give one lucky #SEOForLunch reader a six-month subscription to their toolset (valued over $700.00).

By signing up for a FREE 14-day trial you’ll automatically be entered to win a six-month “standard” Rank Ranger subscription.

To be eligible to win this giveaway, you must be:

  • An existing #SEOForLunch newsletter subscriber (Sign up here)
  • Registered for a FREE 14-day trial to Rank Ranger (Sign up here)


The winner of the giveaway will be announced next week on October 8th. 

Let’s get to the rest of the news!

What you need to know

Article: Google’s September Core Algorithm Update Weaker Than June’s Update?

What’s Important:
Barry Schwartz, of Search Engine Land worked with several tool providers who contributed data to the most recent core algorithm update. While still impactful, it looks like the September core update caused less chaos than the previous one launched in June. 

Nick’s Take:
All algorithm updates have winners and losers. The September update seems to continue to challenge those in the medical/finance space the most. If you are involved in either of these industries, it would be to your benefit to read up on this latest update.

#SEOForLunch Sponsor

Interesting Reads in Your Spare Time

How SEO has made the web more accessible for everyone – CoyWolf
Imagine your basic “on-page” optimizations having a value outside of search engine optimization. Are you aware that many of the tags, elements and other common “SEO” factors also play a key role in making the site accessible for all? Sounds like a great Win/WIn

Does disavowing offer value still in 2019? – MarieHaynesConsulting
I won’t lie – I’m pretty stubborn about not needing to submit disavow files in 2019. However, Marie shares several case studies where she proves me wrong. Now do I think everyone should be disavowing their link profile? Nope. But in certain situations, it’s obvious that it still offers some value.

How to write follow up emails that increase links by 25% – SiegeMedia
This is one of my favorite posts published last week. Sarah helps us understand the CORRECT way to follow up in your email outreach. Just remember one thing… even the best email pitch won’t work if your pitching garbage. 🙂

Removing SEO text: an SEO case study – Distilled
Have you ever done (or not done) an SEO tactic simply because others have told you that it wasn’t valuable or they “already tried that”? This quick case study just reminds us that you should TEST EVERYTHING. Please don’t rely on others “best practices” when growing your own sites SEO.

Google review stars drop by 14% – Moz
Previous to the core algorithm update Google launched an update that impacted star (review) ratings within Google’s search results. Dr. Pete provides a lot of insights but prior to the update, on average, 39% of all SERPs included stars. After the algorithm, 33% of SERPs included stars.  Click the link above to learn more details about niche-specific SERP updates.

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Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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