Google Search Console Launches New Feature [Swipe to View]

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Issue #142
August 27th, 2019

Hey, lunch buddies. I hope you all enjoyed your weekend, I know I did!  This past Saturday I took my family to a Vikings game. My Son and I have been to a few and my wife and I went all the time pre-kids but to do it as one big family was a great experience. Definitely, worth the cost of:

  • 3 foam fingers
  • 4 hot dogs
  • 3 souvenir pops (remember I’m from Minnesota!)
  • 2 beers
  • 1 tub of mini donuts
  • 1 bucket of popcorn.

On the other hand, I’m going to avoid looking at my credit card bill for a few more days.

School starts up this week for the kiddos so it was a great event to really wrap up the summer. The best part is that we won! Yes, I know it was a pre-season game but I’ll still take it. #SKOL!

Let’s jump into this week’s issue!
– Nick

What you need to know

Article: Google Search Console Now Tracks ‘Swipe to Visit’ Interactions

What’s Important:
Back in July, Google announced a new ‘Swipe to Visit’ feature within the image search results. A user navigates to the image results, clicks on an image and then has the ability to swipe to view the page that the image is located at. Nearly a month later Google has updated its Search Console tool to allow site owners to track clicks and impressions. It’s important to note that ‘Swipe to Visit’ is only available for those sites who currently leverage AMP. 

Nick’s Take:
If you read the article closely you’ll notice that Google freely states that a pageview will be registered to the site which loads in Google’s results. You’ll notice above I bolded “view the page” as it’s important to note that the user never actually goes to your website. Your sites page is loaded within Google without your full navigation making it difficult for that same user to stay on your site. Overall, I’m a fan of more data within GSC. However, when it comes at the expense of a user not being able to freely roam my site, id say this isn’t a fair tradeoff.  What do you all think?

#SEOForLunch Sponsor:
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If you’re a WordPress user and aren’t leveraging plugins appropriately then this post is going to open your eyes. Have your XML sitemaps auto-populated, easily add “no-follow” to your links and so much more with just a few clicks. 

 

Interesting Reads in Your Spare Time

How Google’s entity understanding has advanced [case study] – Rankranger
Google sure has evolved from the good old days of 10 blue links in its search results. Part of this evolution is due to its entity understanding advancements. Mordy walks us through how the SERPs have evolved as Google gets better and better at putting together entities. +1 additional points for all the football-related examples.

7 handy tools [functionalities] to support a website migration analysis –
Aleyda Solis
Aleyda wins this weeks award for longest title in a blog post. Just kidding, this post is great. Other posts on the web talk about specific tools you should use for a migration but very few go through the functions of these tools and how you should use them to maximize your results. 

How to respond to a negative review attack – SEMrush
What should you do if you start to get a rush of [non-warranted] negative reviews to your Google local listing? Jason walks us through his process of dealing with this exact situation. I’ll let you in on a secret – this has a very happy ending. 

Does unicode help boost click-through-rates? – Sterlingsky

I love outside the box thinking. In this post, Joy walks us through a test she ran where she utilized unicode within her sites title tags to gain an extra emphasis within the search results. Did it increase CTR? Yes – but at a cost… do you think it’s worth it?​

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Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.