What you need to know
Back in July, Google announced a new ‘Swipe to Visit’ feature within the image search results. A user navigates to the image results, clicks on an image and then has the ability to swipe to view the page that the image is located at. Nearly a month later Google has updated its Search Console tool to allow site owners to track clicks and impressions. It’s important to note that ‘Swipe to Visit’ is only available for those sites who currently leverage AMP.
If you read the article closely you’ll notice that Google freely states that a pageview will be registered to the site which loads in Google’s results. You’ll notice above I bolded “view the page” as it’s important to note that the user never actually goes to your website. Your sites page is loaded within Google without your full navigation making it difficult for that same user to stay on your site. Overall, I’m a fan of more data within GSC. However, when it comes at the expense of a user not being able to freely roam my site, id say this isn’t a fair tradeoff. What do you all think?
15 Best SEO Plugins for WordPress (Number 10 is my new favorite!)
Nicks take: WordPress is amazing. If you’re not familiar, WordPress is a content management system (CMS) that makes setting up and maintaining a website exceptionally easy. As you guys know from my previous post, NickLeRoy.com is WordPress (and scores a perfect 100 in Google’s PageSpeed Insights report)
If you’re a WordPress user and aren’t leveraging plugins appropriately then this post is going to open your eyes. Have your XML sitemaps auto-populated, easily add “no-follow” to your links and so much more with just a few clicks.
Interesting Reads in Your Spare Time
How Google’s entity understanding has advanced [case study] – Rankranger
Google sure has evolved from the good old days of 10 blue links in its search results. Part of this evolution is due to its entity understanding advancements. Mordy walks us through how the SERPs have evolved as Google gets better and better at putting together entities. +1 additional points for all the football-related examples.
7 handy tools [functionalities] to support a website migration analysis – Aleyda Solis
Aleyda wins this weeks award for longest title in a blog post. Just kidding, this post is great. Other posts on the web talk about specific tools you should use for a migration but very few go through the functions of these tools and how you should use them to maximize your results.
How to respond to a negative review attack – SEMrush
What should you do if you start to get a rush of [non-warranted] negative reviews to your Google local listing? Jason walks us through his process of dealing with this exact situation. I’ll let you in on a secret – this has a very happy ending.
Does unicode help boost click-through-rates? – Sterlingsky
I love outside the box thinking. In this post, Joy walks us through a test she ran where she utilized unicode within her sites title tags to gain an extra emphasis within the search results. Did it increase CTR? Yes – but at a cost… do you think it’s worth it?