July 23rd, 2019
Hey, lunch buddies. This week marks the first issue of the #SEOforlunch that’s mobile-friendly. My apologies for those who regularly pinched to zoom in to read this email on their phones. Let me know if you have any issues with the new mobile-friendly design.
Now for an update on what you guys really care about. Last week, I announced the ContentKing giveaway (valued at $1,300). Drumroll please… the winner of the agency plan is Erik Hinds of Risdall Marketing Group.
Thank you to all folks who tried out ContentKing and entered the giveaway. I look forward to partnering with more SEO tool providers in the future and providing even more great giveaways.
Let’s get on to this weeks news.
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What you need to know
What’s Important: Reports surfaced last month of issues with owners of GMB listings being able to respond to Q&A posts. After a month, users are reporting that this issue has been resolved.
Nick’s Take: I don’t know how rampant this issue was. I don’t have a lot of map Q&A clients but I never noticed this as an issue. However, for those who have experienced this issue, hopefully, its all in the past now.
Interesting Reads in Your Spare Time
From Zero to Local Hero [case study] – whitespark
My top read of the week. Darren conducted a 7 month + case study outlining the impact of individual optimization tactics and the impact it had on local map listing rankings. Darren is my go-to for everything local SEO. Case studies like this solidify why he’s one of the best in the industry.
Every MozCon Deck is Now Available! – wikimotive
Did you miss MozCon too? I know it, sucks, the annual MozCon conference is always amazing. Fortunately, Greg Gifford published a link to each speakers materials. I’m still reading through most of them but so far my favorites are Wil Reynolds and Heather Physioc. What’s your favorite presentation?
Introduction to PowerQuery & PowerPivot for SEO – builtvisible
I consider myself fairly excel savvy, for instance, I knew excel had a 1 million row limit. What I didn’t know, prior to this post is that you can around this via powerpivot. Thank you, Adam for blowing my mind. I still need to go through this post a few more times to fully comprehend these tools.
How to Handle Out of Stock Products for Ecommerce SEO – portent
This is a controversial topic. Should you redirect OOS products? 404 error? Use a canonical tag? Kyle walks through two options that are possible solutions. My recommendation is that depending on the quantity of OOS products that you have, stay close to your server logs. How Google crawls your site can help you determine the best course of action.[hint: this leads us into the final article below]
Spying on Google w/ Log File Analysis – moz
Want a 100% answer to the question “how does Google crawl my site?” Get access to your server logs. Faisal walks us through what server logs are, how to access them in addition to how to interpret all the valuable information they offer. If you consider yourself a technical SEO then you need to become best friends with your server logs.