Google Algorithm Update On July 12/13?

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Issue #136
July 16th, 2019

Hey, lunch buddies. I’m back from my vacation at the lake. It was a great time catching up on family time, fishing and disconnecting from work. While I enjoyed my PTO It’s great to be back in the normal swing of things. The hundreds of emails I have in my work email is another story.

This week I’m extremely excited to announce a partnership between the #SEOForLunch and ContentKing. The folks behind the ContentKing tool have agreed to give one lucky winner a 6-month “Growing Agency” Content King subscription. This giveaway is valued at over $1,300.00!

To enter this giveaway, all you have to do is meet two requirements.

  1. Be an #SEOForLunch Subscriber
  2. Sign up for a free trial of ContentKing


The winner of the “Growing Agency” account will be drawn at random and will be announced in next weeks #SEOForLunch newsletter. Sign up for ContentKing.


My personal review of ContentKing

Before agreeing to any #SEOForLunch sponsor I test the product behind the brand.  ContentKing was very accommodating and let me test their tool in order to provide you guys with an honest review. To say I was impressed was an understatement.

ContentKing is a real-time SEO auditing and content change tracker. While the SEO auditing feature is nice, there are other tools that can offer this service as well. Where I think this tool is absolutely fantastic is the change tracker feature and its automatic alerts.

Ever run into an issue where your sites organic traffic starts to tank only to find out that your sites most recent production push also kept a robot blocking robots.txt file intact? ContentKing will alert you when this happens and you can have a fun conversation with your dev team. Want to know teams other than your own are making changes to a pages copy (possibly resulting in a decrease in rankings?) ContentKing will alert you to changes being made to the page. This includes but isn’t limited to title tags, meta descriptions, headers, links, and even analytics code.

A Real Value Adding Example:
My buddy Kevin Indig runs a popular digital marketing newsletter Tech Bound. A few months back I gave him a shoutout in the #SEOForLunch. Per usual, shortly after that week’s newsletter went live I published the newsletter on

It wasn’t until last week that I received an e-mail notice from ContentKing alerting me that my outbound link to Tech Bound was now resulting in a 404 error. I knew this had to be a mistake so I shot a quick note over to Kevin.  He responded quickly thanking me and realized that the redirect he had put in place didn’t account for the trailing slash variation that I (of course) had linked to. As a result, he was quickly able to update his redirect saving any referral and SEO value from links pointing to that specific URL.

While this is just one (minor) example of how ContentKing can add value, I can think of dozens of ways that this tool can be valuable to teams of any size. Have you tried ContentKing?

Don’t forget to sign up for your free trial to be eligible for the giveaway!

What You Need To Know

Article: Did Google release an algorithm update on or around July 12/13?

What’s important?
Barry Schwartz reports tools across the industry showing fluctuations in rankings across various search results.  Several other users across webmaster forums and Twitter are also confirming swings in organic traffic on or around July 12/13.

Nick’s take:
An algorithm update happens nearly every time I go on vacation. This one doesn’t seem to be as major as some of the previous algorithm changes but still important to make note of them. Did you see any changes to your sites organic performance?

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Interesting Reads in Your Spare Time

Link building tactics with Jon Cooper (YouTube) – Brandon Hufford
Brandon’s #100daysofSEO is a very underrated series. In this YouTube video, Brandon interviews one of my favorite people in the SEO industry, Jon Cooper. If you want to learn more about what it takes to succeed in link building then take the 23 minutes to watch this full video.

How to hire a conversion copywriter – Business Casual Copywriting
Why do I have a copywriting resource in an SEO newsletter? The reality is that it doesn’t matter how much organic traffic you drive to a site if that traffic doesn’t take the action that you need them to take. Joel helps people like me better understand what it costs to hire good talent to convince folks to take action directly from the words on a page.

Supercharge your link building with a digital PR newsroom – aira
The best links a website can acquire are ones that require the least amount of work directly from the SEO team. If you have a PR team then these folks should be your best friend(s).  I highly recommend you offer to take one, two or the entire team out for a coffee (or beer) and figure out the best way for you to work together.  It will be the best ROI you see all year long. Thank you, Shannon, for writing this much-needed post.

11 proven ways to drive traffic to your website – AHREFS
What comes first? The rankings or the traffic? While you’re thinking, read this post from Si Quan. He shares with us 11 proven tactics in which you can drive additional traffic to your website. Still thinking about my original question? I’ll let you in on a hint. If you do several of these tactics in this post successfully, you’ll acquire both traffic and rankings.

How we keep Search relevant and useful – Google Blog
Danny Sullivan, Search Liaison for Search (Google) published a post just yesterday recapping six components that are geared towards increasing the quality and relevancy of its search results. While the entire post is worth reading, I highlight a couple of lines that I thought were very interesting.

“Our search algorithms are complex math equations that rely on hundreds of variables, and last year alone, we made more than 3,200 changes to our search systems.” – Danny Sullivan

Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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