Google Business Reviews Disappearing??

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Issue #135
July 9th, 2019

Hey, lunch buddies. I’m sitting on a big deck looking out at a beautiful lake up in Orr, Minnesota. This time, each year, our family makes this trip up north. It serves as a great opportunity to double down on family time and truly disconnect from work.  Below is a fun picture from yesterday in which my girls are tubing with a family friend of ours.


This year is the first in which I’m truly disconnected from work. Our team worked hard to establish great PTO coverage so that we can truly disconnect when we take time off. I have no doubt that my team is surely crushing it in my absence.

Next week, I’ll be back in the swing of things. There will even be another giveaway in next weeks issue of the #SEOForLunch. So make sure you’re subscribed to the newsletter if this was forwarded to you! More details to come next week.

Have a fantastic week. Let’s get to the news!
Nick


What You Need To Know

Article: Are Google Business Reviews Disappearing?

What’s important?
Barry covers multiple reports in which reviews have been removed from various GMB listings. Multiple folks hypothesis that the issue is tied to the recent launch of short names.

Nick’s take:
I personally haven’t seen any GMB listings impacted. However, not a lot of my clients have a big local SEO component to their digital strategy. If you are seeing any issues with your / your client’s GMB reviews being removed then I highly suggest you play around with the short names functionality.


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Interesting Reads in Your Spare Time

How real user feedback can help with site quality issues – gsqi
We’ve all learn to love (or hate) the acronym E-A-T. With Google’s goal to not weigh links as heavily, it has doubled down on establishing a sites Expertise, Authority and Trust components. Glenn walks us through how a company used real user feedback to address site quality issues which may have long-lasting search implications.

2019 SEO services report – BackLinko
I really debated on whether or not to add this article. The research is solid and valuable but in my opinion, really calls out one of the bigger issues in our industry. We (as SEOs) have a lot more room to educate our clients.  Brian’s article calls out the disproportionate satisfaction of business with their SEO providers and the average fees they spend each month. I’m going out on a ledge here when I say if you only have $500/m for SEO, you should be using it on resources/tools to educate yourself, not hiring a third party to execute SEO on your behalf.

How many keywords should you be tracking? – portent
If you’ve ever worked with me before, you know I’m not a big fan of using keyword rankings as a meaningful KPI. This isn’t to say that keyword rankings don’t have value but my believe is that you’re limiting yourself in measuring your performance when determining the success of your campaign strictly by a dozen, hundred or even thousands of keywords. I’ll give you a hint, your site is driving more organic traffic from the keywords your not tracking then the ones you are actively tracking. 😉

How to talk to your clients in a language they understand –  Moz
I REALLY enjoy talking about server logs, rendering of JavaScript and the more technical components of SEO. However, as of late, articles and discussions about distilling the technical jargon into “real world” language are even more fascinating. As a consultant talking to clients for over 10 years, I have only had one or two people who truly wanted to discuss SEO in the deepest ways.  The rest really appreciated and valued conversations that prioritized the issues, the solutions, and the value that solving these issues can add to a business’s bottom line.  I highly recommend Lindsay’s post if clear communication is a goal of yours in 2019 and beyond.

Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.