June 3 Algo Update Analysis & Search Console Bugs

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Issue #133
June 25th, 2019

Hey, lunch buddies. Last week was the 6th annual MN Search Summit here in St Paul, Minnesota.  My favorite part of any conference is meeting people in real life. I was able to meet a few #SEOForLunch subscribers in addition to other folks I’ve chatted with online for many years. If you have any doubts about attending this annual conference then I highly suggest you prioritize it for 2020.

A final note before getting on to the news. A HUGE thank you to Kyle Faber, #SEOForLunch subscriber and someone I’ve really enjoyed meeting in person a few times.  He rebuilt the entire NickLeRoy.com website and guided me in choosing a much better host to support my site speed reduction efforts. I’ll let the graph below show you how successful this was.  Thank you again, Kyle!

What You Need To Know

Article: Just how big was the June 3 Google algorithm update?

What’s important?
Marie Hayne’s and her team dug into the impact the June 3rd algo update. Not surprisingly, they found a combination of “recoveries” and further declines for various sites that they regularly monitor.

Nick’s take:
I always enjoy Marie’s analysis of various core algorithm updates. While E-A-T and other components within the Google quality raters guidelines are regularly scrutinized, this article further proves that it’s likely just the tip of the iceberg.

Article: Google Search Console data delayed 10 days

What’s important?
Barry covers reports stating that GSC is currently 10+ days behind in presenting data in its coverage report.

Nick’s take:
It’s not uncommon at all for GSC reports to be delayed 2-3 days at a time. The fact that it’s 10 days points to a potential bug on Google’s side.

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Interesting Reads in Your Spare Time

49% of all Google searches are “no click” – Search Engine Land
George highlights a section of Rand Fishkin’s article on SparkToro.com. One of the main takeaways was the statement of 49% of all Google searches resulting in no clicks. Reading this article will give you additional details on organic click erosion — and how It’s impacted even more on mobile devices.

This marketing blog does NOT exist – Fractl
I’m beyond impressed by this blog. It is not run by humans. It’s 100% generated by artificial intelligence.  Even the photo in the right rail isn’t even real. This article is a stretch from my normal SEO postings but I thought it was so unique that it received a spot in this weeks newsletter.  What do you guys think? Is this the future?

Why ranking for “trophy keywords” is a colossal waste of time – Brendan Hufford
I’m elated that this post was written. As someone who ranked #1 for “Minneapolis SEO” for nearly 2 years, I can validate that it drove little to no leads.  The leads that it did drive, were very similar to Nick Eubanks (quoted in the article) in that it drove very low-quality leads. If I’m being completely honest, it was a pure ego stroking ranking. Nowadays id much rather cash checks then puff my chest out ranking for “trophy keywords”.

What link building is all about – the upper ranks
Do you know what’s best about this article? It’s simplicity. SEO, link building especially, can be very complicated. David, however, does a great job of distilling it down to simple concepts that everyone can get behind. If nothing else, scroll halfway down and read the 5 bullets that explain the traits of a successful link builder.

Did Google’s site diversity update live up to its promise? – Moz
The answer is technically yes. But as Dr. Pete covers in detail, Google still has plenty more opportunity to diversify its search results. The good news is that Google is going in the right direction.

Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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