Google Fully Rolls Out Questions & Answers

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Issue #131
June 11th, 2019

Hey, lunch buddies. I hope you had a great weekend.

Last week marked the beginning of summer for the LeRoy household. All three kiddos are off for the summer. Next year all of them will be in elementary school — woohoo no more pre-k payments!

Behind the scenes, I’ve been working with an #SEOForLunch fan (I have mentioned how awesome you all are!?) to update the NickLeRoy.com website. You may have noticed that it’s crazy slow (especially on mobile). I’m happy to say we’ve adopted a framework and hosting that should make a world of a difference. Stay tuned for a pre/post analysis.

Let’s get to this weeks issue!
Nick


What You Need To Know

Article: Google assistant now available on Waze APP

What’s important?
Google announced on 6/10 that its assistant skillset is now integrated within the popular Waze driving APP.

Nick’s take:
Integrating Google assistant into Waze is a fantastic integration. As many already know, the success of Waze is in part of the community imputing live time updates on their drive. Historically, this required you to manipulate your phone while driving. Now you can simply tell Google to submit your feedback directly into the App.

Article: Google fully launches question/answer feature for GMB listings

What’s important?
The crew at GatherUp display the full functionality of Google My Business Q&A features. Google will now attempt to auto-populate the answer to your question based on content populated within user reviews.

Nick’s take:
Whether you like this GMB feature is likely determined by the quantity and quality of reviews your business has. The auto-populated answers further validates the importance of honest and detailed reviews. How do the reviews look for your business listing(s)?


The #SEOForLunch newsletter is a proud sponsor of the 2019 MNSearch Summit

Interesting Reads in Your Spare Time

How to harvest content ideas from Reddit – Search Engine Journal
This is probably one of my favorite content “hacks”. If you can use the various keyword tools/data appropriately, you should, undoubtedly have success with your content.  However, if you can expand your keyword research beyond “volume” and harvest user needs/pain points then you’ll dominate your niche. Don’t sleep on this tactic.

Book subtitles are getting ridiculously long. Due to Search? – The Washington Post
Ever see a book with an incredibly wrong subtitle? Ever thought about the benefits it could be adding? What if I told you it might benefit your search presence? Many folks are adding long subtitles to not only support their organic (Google) searches but internal searches within popular book sites like Amazon or Barnes and Noble.

How to correctly implement pagination for SEO and UX – Path Interactive
Technical SEOs rejoice. Rel=next/prev is no longer required by search engines. But does that mean we don’t need to care how pagination is implemented within a site? Think again. Lilly Ray walks us through our options and why/when you might want to use each.

How to identify keyword cannibalization (tool included) – Strategiq
SEO ‘101’ tells us that each page on our website should be optimized for a unique subset of keywords. The reality is that the larger a website gets, the more and more opportunities the content starts to blend. Hannah walks us through an approach to identifying keyword cannibalization with a tool the Stategiq team built.

Google made 4.7 billion from the news industry in 2018 – NY Times
4.7 billion dollars is A LOT of money. NYTimes claims Google makes at least this much from news-related queries and the ads displayed on the results ranking for these queries.  Google claims this estimate/rationale is way off.  What do you all think?

Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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