3 Google Updates & A Chance To Win $828 in SEO Tools!

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Issue #129
May 28th, 2019

Hey, lunch buddies. Each year during Memorial Day weekend, my wife and I take the kids to Duluth Minnesota. It’s a fairly quick road trip and Duluth always offers good weather, site seeing, and the kids love the hotel (complete with swimming pool). I hope each of you enjoyed the long memorial day weekend too!

If you’ve been a long time subscriber of the #SEOForLunch you know I like to partner with folks and give away cool marketing tools to my readers. Today is another giveaway day! I’ll be announcing the winner next week so don’t miss out.

The #SEOForLunch has partnered up with Nick Swan from SanityCheck.io to offer one reader a 12 month “large” subscription worth over $800.00 annually. It’s Sanity Check’s top-tiered package and completely free to one lucky #SEOForLunch subscriber.



Want to win? Sign up for a free SanityCheck.IO account and one lucky #SEOForLunch subscriber will be drawn (and announced) in next weeks newsletter.


My Personal Experience with SanityCheck.io.

I’m always hesitant to try new SEO tools. I’ve been fortunate to try MANY over the years (even for free) and am rarely impressed. However, I’m completely sold on SanityCheck.io. which is why I told Nick I needed to give away a premium subscription to one of you! A few functions of this tool-set are the following:

  • Historical Google Search Console data (want more than 16 months?)
  • Keyword tracking (unlimited for “Large” subscriptions)
  • SEO test tracking
  • Page speed analysis on a page by page basis

I quickly want to call out my favorite tool within the SanityCheck suite. It’s the site speed tester/tracker. I’m in the process of making some major back end updates to NickLeRoy.com as the site is embarrassingly slow. I now have the site set up to be monitored (previously manually tracking this data) and I’m eager to see a significant score increase (site getting faster) See below for an example of the homepage tracking report.


You can get access to all of these tools with a free subscription to SanityCheck.io. However, one lucky #SEOForLunch subscriber who signs up this week will be selected for an upgraded “Large” account giving you access to significantly more data.  Sign up here for free.

Giveaway Rules:

  • The winner of the “large” SanityCheck.io account (Worth over $800) must be signed up for the #SEOForLunch newsletter.
  • Sign up for your free SanityCheck.io account with the same email associated with this email.
  • One winner will be announced on June 4th, 2019. They will receive one (1) 12-month “large” SanityCheck.io subscription.

What You Need To Know

Article: Google’s Indexing Issue Solved on 5/26

What’s important?
Google announced on Twitter that they ran into another indexing issue. This time related to how Google is indexing new content it discovers.

Nick’s take:
This issue was a lot more subtle than the last few we went through. This indexing issue (per Google) impacted indexing of new content whereas the issues of the past impacted sites and URLs that regularly generated traffic to the site. You shouldn’t have seen an impact on your site’s performance but these hiccups are worth noting regardless.

Article: Google Updates It’s Quality Raters Guidelines

What’s important?
Google’s Quality Raters Guidelines are believed to be an insight into what Google values and how they may approach ranking websites through their organic ranking algorithm. Last week, Google’s QRG went through an update.

Nick’s take:
Google regularly pays thousands of users to manually rate individual URLs. These are the same URLs that Googlebot crawls from queries real users input into Google. Marie Haynes and her team cover the updates in detail and what they believe are the biggest takeaways.

Tweet: Google: Not All URLs Have A Cached Version 

What’s important?
Looking to see a cached version of a specific URL? Google’s John Mueller confirmed on Twitter that not all URLs have a cached version available. However, he mentions that this isn’t a reason for concern.

Nick’s take:
In years past, SEOs looked to the cached version of a page as a source to understand how Google is crawling (and rendering) the content on a specific page. As more tools have become available such as Google’s own rendering tool in its Search Console, the cache version is less relied on. It’s validating to hear from John that no cached version for a URL isn’t something to read into though.

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Interesting Reads in Your Spare Time

Google Adds “favicons” to mobile search results – Jamie Leach (Google)
Google is always changing up the way they mask their paid listings. This new mobile layout truly blends paid and organic listings the most of anything we’ve seen to date. My question… what happens if/when someone puts an inappropriate image as their favicon and then it gets displayed within the search results?

How to determine your chances of ranking in Google – Tim Soulo
Identifying the keywords you want to rank for is fairly simple. Understanding if you have a chance in hell of actually ranking for it is a lot more difficult. Tim Soulo, of AHREFS walks us through the process of identifying a keywords “difficulty score”.

How to implement the new “how to” schema markup – Brodie Clark
Schema markup. You cannot get away from it. Trust me, I’ve tried! Putting the time towards really understanding schema is the difference between knowing SEO and being able to maximize your organic performance in 2019+. Brodie does a great job helping us understand what it takes to implement one of the newest schema’s to be released.

Podcasts now displaying in the SERP? – What’s Next? – Dr. Pete Meyers
Did you hear that Google plans to display podcast episodes directly in the search results? Moreso did you know they are already popping up? Is podcasting an even larger organic strategy than before? Dr. Pete of Moz walks us through the Google I/O announcement and how marketers might react.

An SEOs guide to duplicate content – Richard Baxter
I joked with Richard via Twitter that his company (Built Visible) needs to cool the rate in which they publish new content. I (and many others) can’t keep up. Alas, Richard and his team did it AGAIN.  This duplicate content guide truly is a must for all SEOs. It will help you understand not only how to identify duplicate content but how to solve for it as well.

17 ways to get more youtube views – Brian Dean
We all know the value of optimizing our websites for search engines. But do you know the benefits of optimizing your youtube videos for search? Not only do videos display in the search results, but YouTube has its own algorithm for how videos are displayed within their own internal search. Brian Dean created this great guide to help those who are new (or even experienced) with YouTube videos.

How I started an SEO agency for lawyers generating 3.6M/y – Chris Dreyer
Two things intrigued me about this post. 1. I worked in the legal industry for several years so I’m very familiar with the SERPs as well as the clients. 2. I’m very interested in starting my own agency one-day.  With both of those in mind, it’s not too hard to see why this article stood out to me. If you’re interested in legal marketing or the potential of starting your own agency then this is your must-read article for the week.

Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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