How Does Google Extract URLs From A Page?

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Issue #128
May 21st, 2019

Hey, lunch buddies.  I’m pumped to share an update from over the weekend. I bought a new car. A Dodge Charger with a 5.7 Hemi V8. I’ve been wanting to upgrade for a while but hadn’t found the right ride. Until now!  For any gearheads that are on this newsletter, window tint and an exhaust upgrade are top priorities for the summer.

On the work front, I’m very excited to announce that I’m looking to add a new member to my SEO team at ICF Next. The right candidate will:


  • Help us build an emerging team of smart and curious search marketers.
  • Be data driven in both developing and prioritizing the execution of SEO.
  • Values both the technical and the content sides of organic search.
  • Wants to grow and be pushed to achieve new milestones in their career.

If you’re in the Minneapolis/St Paul area and looking for a change, let’s get in touch. The job posting just went up yesterday! Sorry, not a remote position at this time.

Let’s get into this weeks newsletter!

What You Need To Know

Google’s testing Googlebot in Chrome 76

What’s important?
Following last’s week’s update when it was shared that Googlebot is no longer stuck running on Chrome 45,  Googlebot has been confirmed (through server logs) that it’s running on as new of a version of Chrome as 76.

Nick’s take:
The fact that we are already seeing Googlebot in Chrome 76 demonstrates that Google is serious in keeping its Googlebot up to date with the recent Chrome releases. Historically, testing rendering has been a bit of a crapshoot but things will be much easier knowing that Google is truly leveraging the newest and greatest web technology available.

Google Confirms How They Extract URLs From Websites

What’s important?
Google’s Martin Splitt, confirmed that even with Googlebot using the newest rendering engine, it still does not click on <div> or <spans> for URL discovery.

Nick’s take:
Small but very important detail. If you want your pages to be discovered, you’re best off making them available to Googlebot in good old fashion HTML links.

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Interesting Reads in Your Spare Time

Exploring Google’s New How-To Snippets In Search And On Smart Displays – Glenn Gabe
Guess what? Rich Snippets aren’t going away. Glenn’s article explains how they continue to expand and take over even more of the search results. As someone who previously worked in the recipe space, I can tell you first hand how critical rich snippets are to a site in a vertical that lives and dies by them.  If you or your client generates how-to content regularly, then this is your top piece of content to review this week.  Enjoy!

Communicating With Executives Vs Your Day To Day Contact – Wil Reynolds
If you’ve ever been to a conference you’ve likely seen Wil speak.  He’s electrifying. This video he put out on how to communicate with executives is so spot on. It doesn’t matter if you’re discussing SEO, catering order or what exhaust tips to get on your Charger, this video is for EVERYONE to review.

12 Reasons Your SEO Traffic Has Plateaued – Kevin Indig
I love posts like this.  Not only does Kevin toss out a bunch of reality sandwiches, but he gives actionable advice to fixing the issue at hand. Hint: Kevin doesn’t talk about title tags or length of content like some boneheads. He addresses the real issues! How many are you guilty of?

How Google Search Ranking Works – Jason Barnard
Jason recently asked  Gary Illyes at SMX Sydney if rich snippets ran on an independent algorithm from the traditional “10 blue links” in the search results. What Gary offered up was much more valuable.

Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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