May 14th, 2019
Hey, lunch buddies. Happy belated Mother’s day to all the moms out there! My kids spent most the weekend spoiling mom. They (helped) cook breakfast, (helped) clean the house and delivered a zillion kisses.
While I took part in all of this too, each year, the state of Minnesota set’s all of us sons (and daughters) up to fail. It was the fishing opener… Fortunately, I went out for a few hours Saturday, didn’t catch a single fish, but loved every minute of being on the water. Best part yet, my wife was 100% onboard. How could a guy and 3 little kiddos get so lucky!? As a son who lost his mom 5 years ago, I hope all of you were able to enjoy the weekend with the special women of your life. I know I did!
Let’s get on to the newsletter. This week has THREE must-read articles and even more that are worth your time over the next few days
What You Need To Know
Barry reports reading multiple reports of website owners seeing fluctuations in their organic search traffic. These reports started popping up on or around 5/9.
A core algorithm update on the same date as Google IO? Seems far fetched, right? Possibly. Google has pushed updates out around holidays before so it’s definitely possible. I haven’t identified any sites within my portfolio that saw an impact. Have you?
Article: 100 announcements Google made at I/O
100 fun updates and announcements shared by Google. 43 – 45 specifically pertain to Google’s news search results.
Google teased us at Google I/O with updates they are going to make to the news feature within the search results. They also explained that podcasts will be coming to the SERP. Deep Crawl recently published an article outlining what I/O takeaways SEOs should be aware of.
Article: Googlebot now runs on Chromium 74+
Google announced that Googlebot (previously running on Chromium 41) has now been updated to run on the most current version of Chrome 74.
*High Five*. This is awesome. Many of us have been downloading an old version of Chrome 41 to run various rendering tests. Googlebot running on 74+ should really increase the efficiency in which it crawls the web. This will ultimately make our jobs as SEOs just a tad bit easier.
Get the #SEOForLunch Sent Directly To Your Inbox
Interesting Reads in Your Spare Time
Why “SEO” Plugins Are Killing Your Website – Brendan Hufford
I admit it. I have too many plugins on NickLeRoy.com. It’s just one reason it loads too dang slow. Site speed is just one issue WordPress plugins can cause. While issues can be had, plugins can be a huge life safer too. What it doesn’t do, however, is automate your SEO. Brendan’s article does a great job explaining just that.
How To Create A Content Strategy From Scratch – YouTube (Siege Media)
Ross and the Siege team create some of the best marketing videos available in my opinion. This video, where Ross interviews CXL Institute CEO Peep Laja is great. Peep Laja doesn’t throw around the normal B.S. He helps you understand exactly what it takes to create a successful content strategy. Hint, it’s not always easy.
9 Things We Learned About Content Marketing Best Practice from 6,000 Blogs – Jeff Bullas
Like data, yes? Then you’ll appreciate this post. Using SEMRush technology Jeff outlines 9 commonalities across 6000+ blogs.
Don’t let your website redesign become an SEO disaster – Sugan Than
We all know that site redesigns can crush a websites SEO. Sugan walks us through many of the common pitfalls that folks run into when redesigning their sites. If you’re in the process of going through a redesign then make this your top priority read this week.
The Sad Sad SEO Industry – SEO Elixir
You likely signed up the #SEOForLunch because you enjoy industry updates and articles coming from every angle. This one will make you think twice. Nirvana Guha interviews SEO veteran, David Cohen. How has the SEO industry changed over the last 10 years? David shares his honest feedback.
An SEOs Guide to Writing Structured Data – Moz
Relying on Yoast for your structured data needs? It’s a great start but don’t let that limit you from learning (and writing) your own structured data. I post about structured markup frequently but this post is on another level.