The Impact of Google’s 4/5 Indexation Bug

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Issue #123
April 16th, 2019

Hey, lunch buddies. I’m excited to announce that the #SEOForLunch has its first sponsor. I’ve known Glen Allsop for years so when he reached out to sponsor this newsletter I couldn’t think of anyone better.

Glen and his team at provide SEO strategy and consulting for some of the biggest brands on the internet. For just you can watch them analyze your site, on screen, and have them upload a private video with their exact findings on how to grow your search engine traffic.

Below, you can see the analysis completed for What I love is that Glen picks at my site and calls out many areas in which I know I’m being lazy. The details matter! You’ll also notice that he calls out one super small mistake on my homepage which prevented it from being completely secure.

Interested in an analysis on your site? More details can be found over at It’s great for those who have limited budgets and those with big budgets but need a fresh set of eyes.

You might have seen on the news recently that a local boy here in Minnesota was thrown off a 3rd story balcony at the Mall of America. This little boy is a part of our local community. I’ve taken funds from this sponsorship and donated it to Landen’s GoFundMe page. Landen, you’re in all our thoughts and prayers. Get better soon, buddy!


What You Need To Know

Article: Google’s Deindexation issue impacted ~4% of sites

What’s important?
On April 5th Google confirmed that a bug has caused pages to fall out of its index. The fix wasn’t put in place for several more days (April 10th per Google) causing roughly 4% of all sites to be impacted.

Nick’s take:
4% might not seem large but we’re talking about the impact against millions and billions of pages within Google’s index. Most recently, people are seeing the indexation issues within their Google Search Console reports. These reports are notoriously several days behind which explains why the indexation issues are only now displaying.  If your site was impacted by this indexation bug I would recommend manually submitting the pages to Google within GSC.

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Interesting Reads in Your Spare Time

6 things I wish I knew my first day of link building –
David Farkas builds link every day for his clients. Link building is hard so when someone who has success writes about their experience I’m all ears… er eyes?


Digital marketing industry pricing survey –
Whether you subscribe to this newsletter because you pay a team to execute SEO or you work in the SEO field yourself. Everyone wants to know if they are paying the right amount for their SEO. John Doherty, of Credo, wrote up his findings after polling over 250 service providers.


Interview w/ Google’s John Mueller at Brighton SEO conference – BrightonSEO
Last week I followed (what I could) of the Brighton SEO conference on Twitter. One of the many nuggets of gold was a transcript of John Mueller being interviewed by Hannah Smith. Good insights as always.


Command line automation for repetitive SEO tasks –
Another great resource coming from the Brighton SEO conference. Mike Osolinksi gave a talk about automating repetitive and time-consuming tasks with nothing but a command line. So many “hacks” here that will definitely save time.  I’m excited to try these out myself.


How to create SEO split tests –
Ever thought about how your title tags and or meta descriptions could impact your click-through-rates from the search results? Maria and Ryan share their advice for creating various SEO split tests.  They even provide a free template.


How to create content in boring industries –
Vince Nero walks us through opportunities to get creative when it comes to building resources in boring industries. This is worthy of a bookmark as the concepts are worth reviewing anytime you’re stuck on a difficult project.

Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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