Google Launches Large Core Algorithm Update

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Issue #119
March 19th, 2019

Hey, lunch buddies.  I’m sitting in the airport on my way to Kentucky writing this weeks newsletter.  What’s better than a morning cocktail, a hearty breakfast, and the #SEOForLunch? Not much if you ask me!

Last Thursday, a bunch of local search people got together for some drinks and wings. It all came about from a newsletter reader reaching out and letting me know he was going to be in town. Naturally, we had to get a group together to chat shop.  It was great to meet you, Kyle!  If anyone is ever in the Minneapolis/St. Paul area please let me know.  It’s always a fun time meeting up with people in the industry.

Finally, an apology to Griffin Roer who I highlighted his guide to Screaming Frog custom extraction last week but spelled his name wrong. Sorry, Griffin!

With all that said, let’s get to this weeks issue of the #SEOForLunch!

What You Need To Know

Article: Google launches core algorithm update around 3/13

What’s important?
Danny Sullivan, Google Search Liaison, announced on Twitter that a broad core algorithm update was launched during the week of 3/13.

Nick’s take:
Many in the industry have shown data supporting a “recovery” from the August 1st, 2018 core update.  In most instances the performance increase in Google organic traffic was significant. If you haven’t already checked your analytics/Google Search Console you should see if you were impacted by this core algorithm update.

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Interesting Reads in Your Spare Time

How to check if search engine evaluators have manually reviewed your site–
This article is causing a bit of drama in the industry.  Yes, search engine evaluators exist and their job is to evaluate websites against its search quality raters guidelines. However, these individuals (per Google) do not have the ability to manually impact a websites organic performance. What do you think?

How Google dishes out content by search intent –
Most everyone understands the value in completing keyword research before creating a piece of content. Are you also doing a content analysis to determine what type of content should be created based on the type of content Google is currently displaying in its SERP?  Hint: you should be!

Details on Google’s first core algorithm update in 2019 –
Aggregated data regarding Google’s most recent algorithm update isn’t widely available.  However, the Sistrix team published this post outlining some early winners/losers from this core algo update.

Log file analysis for SEO –
What do log files of a website have to do with SEO? A lot! If you’ve ever wondered how search engines effectively (or not) crawl a website then your log files are your best friend. The team at Portent go through the basics of why/how you should be leveraging log files in your SEO analysis.

Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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