Google Elaborates on Q&A Structured Markup

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Issue #114
February 12th, 2019

Hey, lunch buddies.  Last week my team landed two new SEO statements of work. I’m anxious to kick both of them off and see the growth we can offer them this year.  Both of them are in industries I haven’t played in before so it should be a fun adventure!

The Google Chrome extension Inspect Canonical that I launched two weeks back now has over 125 users.  If you haven’t checked it out yet feel free to view it through Product Hunt. It’s completely FREE! I continue to appreciate the feedback as well as the reviews within Google.

Let’s get to this weeks newsletter, enjoy the rest of your week!
Nick


What You Need To Know

Article: Google explains how to properly use QA schema markup properly

What’s important?
Google took the time to create further documentation on this set of markup after realizing how site owners have been improperly leveraging it.  This markup is not to be used on a static or authored FAQ page but a user-generated answer to a question being asked.

Nick’s take:
This happens to be published at the perfect time.  As I put together schema markup recommendations for a client I too misinterpreted how to properly use this markup.  Kudos to Google for publishing this.


Interesting Reads in Your Spare Time

There’s a better way to classify search intent – ContentHarmony.com
Realize how Google’s search results have been tailored to meeting your needs?  As the ranking algorithm gets even more sophisticated we see less of the standard “include X keyword” on a site and you will rank. Kane goes into detail on exactly how you might go about better classifying a searchers intent and how to optimize to it.

Learn more about query syntax – blindfiveyearold.com
This article couldn’t be a better compliment to the first post on this list. AJ defines query syntax as describing intent that drives content composition and format.” If you really want to nail your keyword research and match it to the content that will actually rank then you need to read this article as well.

3 easy internal linking strategies – SearchEngineLand.com
Internal linking is an often overlooked optimization strategy. Aleh does a great job explaining how you can do this and gain the performance benefits of a successful linking strategy.  Please don’t overlook this strategy.  Easy does NOT mean ineffective.

SEOs guide to using the robots exclusion protocol – BuiltVisible.com
Richard Baxter and the BuiltVisible team has done it again.  It seems that they make this list over and over again and I attribute it to the great content they regularly publish.  This weeks post focuses on the best way to keep your content OUT of Google.  Many don’t understand that sometimes the best optimization strategy is ensuring that you don’t waste Google’s time by crawling and indexing low/no value content.


Wrapping Up

Thanks for reading this week issue of #SEOForLunch.  If you have any questions feel free to hit “reply” and your email will go directly to my inbox. I respond to ALL emails.

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Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.